Presidential Candidate Shake Up Impacts 2024 Political Ad Spending Landscape
In the 2024 election cycle, political advertising in the United States is facing significant upheaval following Joe Biden’s withdrawal and Kamala Harris’ entry into the presidential race. Initially, total spending was projected to surpass $12.3 billion, nearly a 30% increase from the 2020 cycle. However, this unprecedented shift casts uncertainty on political spending patterns for […]
Television Advertising Still Stands Out
In today’s digital age, where consumer behavior and marketing strategies are constantly evolving, the question of television advertising effectiveness is a fair one. However, my 26+ years of experience in broadcast media compels me to advocate for TV’s continued relevance in building strong brands. This perspective is supported in research, such as TV at the […]
Will This New Sports Streamer Score or Strike Out?
Hold onto your remotes, sports fans! Fall 2024 marks a potential turning point for how you watch the games you love. A new streaming platform, jointly launched by FOX, ESPN, and Warner Bros. Discovery, aims to dethrone linear television as the king of sports content. This one-stop shop for NFL, NBA, MLB, NHL, and college […]
Primetime Programming Rebounds Post Strikes
With Hollywood fully rebounding from the recent double whammy of writer’s and actor’s strikes, we are anxiously awaiting the return of our beloved shows. The first quarter not only guarantees the return of favorites such as One Chicago, Abbott Elementary, and NCIS but also unveils a slate of exciting new shows across most networks. So, […]
Political Ad Spend Is Already Gaining Momentum.
The Watauga Group is closely monitoring the political advertising spend for 2024 to better aid our clients in navigating the year with utmost efficiency and effectiveness. Are you staying informed? Here is a brief update to our previous post: Navigating the 2024 Election Cycle: Insights and Strategies for Success. As the Iowa caucuses and New […]
Cross-Platform Measurement Solutions to Track Audience Behavior
As media consumption becomes more fragmented across multiple devices and platforms, it’s critical for advertisers and agencies to use cross-platform measurement solutions to track audience behavior across all channels. By understanding how audiences engage with content across different screens and platforms, advertisers and agencies will optimize their media strategies to ensure that their advertising dollars […]
