About Kim Burgett

This author has not yet filled in any details.
So far Kim Burgett has created 5 blog entries.

Television Advertising Still Stands Out

In today’s digital age, where consumer behavior and marketing strategies are constantly evolving, the question of television advertising effectiveness is a fair one. However, my 26+ years of experience in broadcast media compels me to advocate for TV’s continued relevance in building strong brands. This perspective is supported in research, such as

Will This New Sports Streamer Score or Strike Out?

Hold onto your remotes, sports fans! Fall 2024 marks a potential turning point for how you watch the games you love. A new streaming platform, jointly launched by FOX, ESPN, and Warner Bros. Discovery, aims to dethrone linear television as the king of sports content. This one-stop shop for NFL, NBA, MLB, NHL, and college […]

Primetime Programming Rebounds Post Strikes

With Hollywood fully rebounding from the recent double whammy of writer’s and actor’s strikes, we are anxiously awaiting the return of our beloved shows. The first quarter not only guarantees the return of favorites such as One Chicago, Abbott Elementary, and NCIS but also unveils a slate of exciting new shows across most networks. So, […]

Cross-Platform Measurement Solutions for Advertising Effectiveness

As media consumption becomes more fragmented across multiple devices and platforms, it’s critical for advertisers and agencies to use cross-platform measurement solutions to track audience behavior across all channels. By understanding how audiences engage with content across different screens and platforms, advertisers and agencies will optimize their media strategies to ensure that their advertising dollars […]

Go to Top