Travel Advertising Trends Shaping the Industry in 2025
As we enter 2025, the travel industry continues to evolve at a rapid pace, driven by changing consumer preferences, technological advancements, and a growing emphasis on sustainability. For destination marketing organizations (DMOs) and travel advertisers, staying ahead of these trends is crucial to capture the attention of modern travelers and drive economic growth in their […]
How Destination Marketing Organizations Can Engage Gen Z Travelers: Strategies for Success
Who are Gen Z Travelers? As Gen Z travelers emerge as a powerful economic force, they are rapidly reshaping the travel industry, and Destination Marketing Organizations (DMOs) are evolving to connect with this influential demographic. Born between the mid-1990s and early 2010s, Gen Z has unique values, behaviors, and motivations that differentiate them from previous […]
How To Use Virtual and Augmented Reality To Transform Travel Advertising
The Virtual Frontier: Elevating Travel Advertising with VR and AR As a leading digital marketing agency specializing in the travel industry, Watauga Group is at the forefront of leveraging cutting-edge technologies to create immersive and engaging experiences for our clients and their audiences. In the ever-evolving landscape of travel advertising, Virtual Reality (VR) and Augmented […]
Advertising Strategies for Shoulder Season Travelers
The shoulder seasons, those transitional periods between peak and off-peak travel times, present a unique set of opportunities and challenges for Destination Marketing Organizations (DMO’s). Watauga Group media planners understand that crafting a targeted and strategic media plan during shoulder seasons requires a nuanced approach to attract travelers looking for a balance between favorable weather, […]
Navigating the Future: The Impact of Emerging Technologies on Travel Advertising
At Watauga Group, we know that in the fast-paced world of travel advertising, staying ahead means embracing emerging technologies that redefine the way brands connect with their audience. Our team helps our DMO clients stay on the cutting edge of marketing tech by collaborating with the trailblazers that are shaping the future of travel advertising. […]
5 Reasons Why You Should Hire a Media Buying Agency
Advertising is a key aspect of any successful business strategy. Especially for outdoor and recreation related companies where advertising is crucial for reaching new target audiences and potential outdoor enthusiasts. However, planning and executing a media campaign can be a complex and time-consuming process. That’s where a media planning and buying agency like Watauga Group […]
