How to Reengage Lapsed Anglers and Drive Industry Growth
With marketing budgets stretched thin, it’s no surprise that many fishing brands are focusing their ad dollars on the sure thing—avid anglers who hit the water 20 or more days a year. Channels like ambassador sponsorships or retailer programs make it easier to target these enthusiasts, and why not? It’s a smart way to minimize […]
The Family Factor: How Dual Marketing Boosts Water Park Attendance
Water parks have long been a favorite summer destination, offering a refreshing escape from the heat and a day of fun for people of all ages. However, findings in Watauga’s 2024 Attraction Visitor Report, which surveyed the attitudes and motivations of 3,600 current and prospective attraction guests, revealed that children significantly influence the decision to […]
Why Outdoor Recreation and Attractions Brands Should Consider Programmatic Out-of-Home Advertising
Sometimes advertising terms can feel like a constant stream of evolving acronyms. First, there was OOH (out-of-home). Then there was DOOH (digital out-of-home). And now there is pDOOH (programmatic digital out-of-home). pDOOH is the new kid on the OOH block. Programmatic DOOH refers to the automated buying, selling, and delivery of out-of-home advertising in the […]
Hunting Industry Marketing and Advertising Spans All Ages
With any marketing strategy, the better you know your target audience, the more successful you’ll be — you can improve conversions, increase engagement, and maximize return on advertising spend (ROAS). When it comes to the hunting industry, age is a defining audience characteristic. The old-timer who likes to hunt with his lodge buddies will communicate […]
