Watauga Group - Home

Keep Them Talking: Nurture Word-Of-Mouth Buzz for your Attraction

Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]

From Stress to Success: Using Wellness to Fuel Outdoor Brand Strategies

Harnessing Escapism in Attraction Marketing

Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]

Harnessing Escapism in Attraction Marketing

Capturing the escapist audience

Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]

Timing is Everything: How to Convert Guests in the Discovery Phase

guests decide - chartWatauga's latest research, the "2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests," is a game-changer for attraction marketing strategies at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of [...]

Watauga Group Releases 2024 Outdoor Customer Growth Report

New Consumer Research to Help Outdoor Brands Maximize Sales and ROI Watauga Group is excited to introduce Surveying the Outdoors: The 2024 Customer Growth Report. This in-depth consumer research study and analysis explores the unique attitudes and motivations driving today’s outdoor recreation participants. The report is centered on consumers who currently participate in or desire [...]

The Power of Past Experience: Driving First-Time & Repeat Guests

activate guestsWatauga's latest research, the "2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests," is a game-changer for attraction marketing strategies at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of [...]

From Visitor Discovery to Repeat Guest: Balancing Paid & Owned Media

Watauga's latest research, the "2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests," is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of [...]

The Three F’s for Attractions: Free, Family, Fun

Watauga's latest research, the "2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests," is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of [...]

Diversity Drives Guest Growth

Watauga's latest research, the "2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests," is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of [...]

No Kids Attached: How To Capture Child-Free Guests

Watauga's latest research, the "2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests," is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of [...]