The Experience-Driven Era in Travel & Tourism Marketing
In today’s travel landscape, fewer people are simply choosing destinations; they seek meaningful, immersive experiences that resonate on a personal level. Research shows that 63% of visitors prioritize local activities and authenticity when selecting where to go. With a growing trend toward experiential travel, especially among younger generations, the demand for unique adventures is skyrocketing. From culinary tours to wellness retreats, travelers are eager for experiences that evoke lasting memories and emotional connections. Discover how to effectively market these offerings and tap into the desires of experience-driven consumers in the evolving world of travel and tourism.
Matching the Mindset: Outdoor Marketing Strategies for 2025
Building Marketing Strategies to Reach All Outdoor Audiences The Outdoor Industry Association 2024 Outdoor Participation Trends Report shows that participation in outdoor recreation continues to grow, in 2023, 57.3% of the US population participated in outdoor activities at some level. With the numbers rising each year, it is important for outdoor industry marketers to structure their marketing […]
Overcoming Barriers to Engage New Outdoor Brand Participants
Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]
Facebook-First: Social Marketing Strategies to Drive Attraction Attendance
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
Harnessing Outdoor Lovers: How to Boost Brand Discovery and Sales
Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]
Outdoor Discovery: Paid Search Strategies to Grow Your Customer Base
Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]
Use Guest Experiences to Increase Word-Of-Mouth Marketing for Theme Parks, Zoos, Aquariums
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
How To Use Wellness to Fuel Outdoor Brand Marketing Strategies
Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]
How To Harness Escapism in Attraction Marketing
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
How to Convert Theme Park Visitors in the Discovery Phase
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
