Black Friday Playbook for Attractions: 7 Ways to Break Through the Noise and Drive Sales
Many associate Black Friday with the mega-retail event it has become, representing the kickoff to the holiday shopping season. However, this period is also a crucial selling window for attractions. From theme parks to zoos and water parks, many leisure businesses use this key period to promote their biggest ticket and season pass promotions, driving early revenue and securing attendance […]
Sustainable Tourism Marketing: A Balanced Strategy
A recent study revealed that places like Portugal experienced a 226% increase in visitors in 2022 compared to 2010. These alarming indications of overtourism occur everywhere, from Asia’s 316 million visitors to Europe’s 747 million visitors in 2024. While there were only 66.5 million visitors to the US in 2023, many North American destinations face similar problems. […]
Facebook-First: Social Marketing Strategies to Drive Attraction Attendance
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
The Family Factor: How Dual Marketing Boosts Water Park Attendance
Water parks have long been a favorite summer destination, offering a refreshing escape from the heat and a day of fun for people of all ages. However, findings in Watauga’s 2024 Attraction Visitor Report, which surveyed the attitudes and motivations of 3,600 current and prospective attraction guests, revealed that children significantly influence the decision to […]
Use Guest Experiences to Increase Word-Of-Mouth Marketing for Theme Parks, Zoos, Aquariums
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
How To Use Virtual and Augmented Reality To Transform Travel Advertising
The Virtual Frontier: Elevating Travel Advertising with VR and AR As a leading digital marketing agency specializing in the travel industry, Watauga Group is at the forefront of leveraging cutting-edge technologies to create immersive and engaging experiences for our clients and their audiences. In the ever-evolving landscape of travel advertising, Virtual Reality (VR) and Augmented […]
How To Harness Escapism in Attraction Marketing
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
How to Convert Theme Park Visitors in the Discovery Phase
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
The Power of Past Experience: Driving First-Time & Repeat Guests
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
From Visitor Discovery to Repeat Guest: Balancing Paid & Owned Media
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]