Digital + Linear Video: 2023 Strategies to Grow Advertising ROI for Attractions
Attractions are constantly looking for ways to reach new audiences, increase attendance, and maximize their advertising return on investment (ROI). In 2023, paid video is expected to be the most important media channel to achieve these goals. With the rise in streaming video popularity and the continued use of traditional broadcast TV, Attractions can now […]
The Top 3 Radio Media Strategies to Maximize Attraction Visitors
Based on Watauga’s latest research into visitor media habits, radio is a reliable and effective media channel for theme park and attraction marketing success. This insight into visitor media behaviors and preferences reinforces the importance for theme parks and attractions to continue leveraging traditional broadcast radio, combined with new digital audio strategies, to maximize reach […]