Sustainable Tourism Marketing: A Balanced Strategy
A recent study revealed that places like Portugal experienced a 226% increase in visitors in 2022 compared to 2010. These alarming indications of overtourism occur everywhere, from Asia’s 316 million visitors to Europe’s 747 million visitors in 2024. While there were only 66.5 million visitors to the US in 2023, many North American destinations face similar problems. […]
Matching the Mindset: Outdoor Marketing Strategies for 2025
Building Marketing Strategies to Reach All Outdoor Audiences The Outdoor Industry Association 2024 Outdoor Participation Trends Report shows that participation in outdoor recreation continues to grow, in 2023, 57.3% of the US population participated in outdoor activities at some level. With the numbers rising each year, it is important for outdoor industry marketers to structure their marketing […]
How to Reengage Lapsed Anglers and Drive Industry Growth
With marketing budgets stretched thin, it’s no surprise that many fishing brands are focusing their ad dollars on the sure thing—avid anglers who hit the water 20 or more days a year. Channels like ambassador sponsorships or retailer programs make it easier to target these enthusiasts, and why not? It’s a smart way to minimize […]
2025 RV Travel Trends, Part 2 of 2: Marketing Strategies to Grow Sales
In our previous article on 2025 RV trends, Watauga Group has been exploring RV trends for 2025 and how RV marketers should adapt. Based on RVshare’s 2025 RV Trend Report, we’ll highlight a few trends we haven’t yet covered. Travelers are increasingly focusing on passions and hobbies rather than destinations, splurging on vacations and traveling farther. Inspiration now comes […]
2025 RV Travel Trends, Part 1 of 2: Insights and Marketing Strategies for Growth
As 2025 kicks off, the RV industry is optimistic about a rebound after a challenging year. According to RVshare’s 2025 Travel Trend Report and new data from Wakefield Research, we learned that 90% of travelers are planning to travel as much as last year, with 60% opting for road trips or RV vacations – a continuing […]
How Google’s AI Search Assistant Will Help Transform Outdoor Brands
Google is always evolving, one of its latest features is the Search Labs Summary which is a powerful addition to its search results page. This tool pulls together information from various sources to give users a well-rounded answer to their questions, to understand context/intent, and thus output solution type of responses vs. the standard SERP […]
Overcoming Barriers to Engage New Outdoor Brand Participants
Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]
Decoding the RV Camper: The Key to Boosting Sales
Taking a camping trip in the family RV is far more than just a getaway- it’s an experience that fosters a lifelong connection to the outdoors. A key finding in Watauga’s 2024 Outdoor Customer Growth Report, based on a attitudinal survey of over 1,500 outdoor participants, is that people who grew up RV camping with […]
Harnessing Outdoor Lovers: How to Boost Brand Discovery and Sales
Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]
Outdoor Discovery: Paid Search Strategies to Grow Your Customer Base
Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]
