Influencer Impact Part 4: Metrics for Measuring Outdoor Influencer Success
Those who launch successful influencer marketing campaigns and maintain strategic partnerships are those who have their finger on the pulse. By accessing data-driven insights, marketing teams can adapt as needed. Based on the data they collect, marketers can adjust campaigns and partnerships to protect their budgets and return on investment. How? It all starts with […]
Influencer Impact Part 3: Top Influencers in the Outdoor Space
Part 1 | Part 2 Wondering what kind of influencers are out there? Do they fit your brand image and mission? How do you find outdoor influencers that make sense for your brand? In part three of this series, we focus on some of the top outdoor influencers and how they are impacting the industry. […]
Influencer Impact Part 2: Case Studies of Successful Influencer Partnerships
See Part 1 There are certain outdoor brands that have nailed influencer marketing. They have successfully partnered with the right influencers, sending messages that boost brand visibility, engagement, and sales. YETI is one such brand, which we explore in more depth, while also highlighting the power of influencer marketing to promote a destination. In […]
Influencer Impact Part 1: A Strategic Marketing Play for Outdoor Brands
Many outdoor brands are finding success in influencer marketing, especially those leveraging the power of micro-influencers and brand ambassadors. By partnering with outdoor influencers, brands can reach targeted audiences and build trust through authentic experiences and stories. To explore the connection between influencers and outdoor brands, Watauga has created an influencer marketing series. This post […]
From Seekers to Lovers: Marketing Strategies To Engage All Outdoor Participants Part II
Based on the findings from Watauga’s research report, “Surveying the Outdoors: the 2024 Customer Growth Report,” we continue to explore the three different types of outdoor recreation participants. The report provides critical information for outdoor brand marketing leaders across several verticals, including camping, fishing, hunting, biking, watersports, RVs, and other products. The data from the […]
From Seekers to Lovers: Marketing Strategies To Engage All Outdoor Participants
Previous blog posts explored key findings from Watauga’s research report on outdoor recreation marketing: “Surveying the Outdoors: the 2024 Customer Growth Report,” The report provides critical information for outdoor brand marketing leaders across many verticals, including camping, fishing, hunting, biking, watersports, RVs, and other products. It was derived from an extensive consumer attitudinal research study involving […]
Marketing for Outdoor Hospitality: 8 Strategies for 2025 and Beyond
Let’s be honest — the outdoor hospitality industry has undergone a complete transformation. What worked five years ago is no longer cutting it. Your guests aren’t just looking for a place to pitch a tent or park an RV. They’re hunting for experiences that’ll make them forget their social media notifications exist, and frankly, they’re […]
Growing Outdoor Brands Through Community & Connection
Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” provides critical information for outdoor brand marketing leaders across camping, fishing, hunting, biking, watersports, RVs and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor participants and can help build […]
The Rise of Experience-Driven Seniors: Travel & Tourism Marketing Strategies
There’s a new story unfolding in travel and tourism: older adults who aren’t content to sit on the sidelines. Instead, they’re lacing up hiking boots, boarding adventure cruises, and tackling bucket-list experiences with enthusiasm. According to the American Association of Retired Persons (AARP), 65% of Americans over 50 had travel plans in 2024, and the […]
Sustainable Tourism Marketing: A Balanced Strategy
A recent study revealed that places like Portugal experienced a 226% increase in visitors in 2022 compared to 2010. These alarming indications of overtourism occur everywhere, from Asia’s 316 million visitors to Europe’s 747 million visitors in 2024. While there were only 66.5 million visitors to the US in 2023, many North American destinations face similar problems. […]
