Integration of AI in PR Part 2: AI for Data Analytics
[Part 1] In our latest series, we’re focusing on artificial intelligence (AI) in public relations (PR). If you’re just joining us, be sure to check out the first post of this series. Today, we’re focusing on AI-driven analytics. We’ll dive deeper into the technology and data analysis capabilities that enable more informed decisions in PR […]
AI-Driven Personalization Part 4: Outdoor and Travel Brand Case Studies
[Part 1] [Part 2] [Part 3] In the final part of our AI-driven personalization series, it’s essential to highlight some of the outdoor and travel brands that have launched successful campaigns, leveraging AI to achieve impressive marketing results. These brands understood the benefits that were possible while staying mindful of the challenges. This post is […]
AI-Driven Personalization Part 3: Challenges You Must Consider
[Part 1] [Part2] The benefits of AI-driven personalization and the opportunities available are clear, something we covered in Part 2 of this four-part series. However, you know it’s not always that simple. There are numerous moving parts with each campaign you launch, and incorporating AI-driven variables requires careful planning and management. This consideration brings us […]
AI-Driven Personalization Part 2: Benefits of AI Automation and Scalability
[Part 1] Welcome back to our latest series, highlighting AI-driven personalization for outdoor and travel brands. In post two of this series, we’re honing in on the benefits of AI automation and scalability, which are most powerful when combined with human creativity and oversight. We’ll explore how AI enables dynamic and scalable personalization, leading to […]
AI-Driven Personalization Part 1: Introduction for Outdoor and Travel Brands
Many terms are being thrown around within the industry right now regarding artificial intelligence (AI) and capabilities like greater automation, more powerful data analytics, enhanced personalization, and optimized campaigns. While these strategies and associated applications require their own tactics, all share similarities in terms of marketing goals. All marketers want to drive better efficiency and […]
Influencer Impact Part 4: Metrics for Measuring Outdoor Influencer Success
Those who launch successful influencer marketing campaigns and maintain strategic partnerships are those who have their finger on the pulse. By accessing data-driven insights, marketing teams can adapt as needed. Based on the data they collect, marketers can adjust campaigns and partnerships to protect their budgets and return on investment. How? It all starts with […]
Influencer Impact Part 3: Top Influencers in the Outdoor Space
Part 1 | Part 2 Wondering what kind of influencers are out there? Do they fit your brand image and mission? How do you find outdoor influencers that make sense for your brand? In part three of this series, we focus on some of the top outdoor influencers and how they are impacting the industry. […]
Influencer Impact Part 2: Case Studies of Successful Influencer Partnerships
See Part 1 There are certain outdoor brands that have nailed influencer marketing. They have successfully partnered with the right influencers, sending messages that boost brand visibility, engagement, and sales. YETI is one such brand, which we explore in more depth, while also highlighting the power of influencer marketing to promote a destination. In […]
Influencer Impact Part 1: A Strategic Marketing Play for Outdoor Brands
Many outdoor brands are finding success in influencer marketing, especially those leveraging the power of micro-influencers and brand ambassadors. By partnering with outdoor influencers, brands can reach targeted audiences and build trust through authentic experiences and stories. To explore the connection between influencers and outdoor brands, Watauga has created an influencer marketing series. This post […]
From Seekers to Lovers: Marketing Strategies To Engage All Outdoor Participants Part II
Based on the findings from Watauga’s research report, “Surveying the Outdoors: the 2024 Customer Growth Report,” we continue to explore the three different types of outdoor recreation participants. The report provides critical information for outdoor brand marketing leaders across several verticals, including camping, fishing, hunting, biking, watersports, RVs, and other products. The data from the […]