OTT & Maximizing Reach with Outdoor & Active Lifestyle Audiences
Streaming video or Over-the-Top (OTT) advertising can be a powerful tool for many Outdoor & Active Lifestyle brands to reach their target audiences and lift overall advertising results. One way to purchase OTT advertising is programmatically through a Demand Side Platform (DSP), such as The Trade Desk or Google’s DV360, where premium advertising inventory is […]
Retargeting to Maximize Repeat Purchases of Outdoor Recreation Products
A 2021 study by Amazon and Kantar on outdoor recreation products found that 74% of repurchases occur within the first 6x months after purchase — see https://advertising.amazon.com/blog/outdoor-marketing-trends. With three-fourths of repurchasing behavior occurring during this key stage of the customer lifecycle, it’s vital for outdoor recreation advertisers to keep their brand top of mind […]
