Camping and RV Marketing for Multi-Cultural Audiences
Camping and RVing have long been cherished pastimes for outdoor enthusiasts seeking adventure, relaxation, and connection with nature. However, in recent years, there has been a noticeable shift in the demographics of those participating in these activities. An increasing number of multi-cultural and diverse families and individuals are embracing the camping and RVing lifestyles. These […]
Navigating the Streaming Era: Outdoor Recreation and Attraction Marketers Need to Adapt
Gone are the days of Mad Men, when the “big three” television networks reigned supreme as the best way to reach consumers. These days, outdoor recreation and attraction consumers are more likely to tune into their favorite streaming service and viewership of linear TV (made up of both broadcast and cable viewing) has continued to […]
Reaching Today’s RV Buyer
It has long been thought that RV (Recreational Vehicles) lifestyle was more suited for older retirees, who have the time and independent lifestyle for consistent recreational travel and the necessary discretionary income to afford a luxury purchase. However, the RV industry is rapidly changing and the number of Gen Z-ers and Millennials choosing to embrace […]
How to Use Programmatic Digital Out-of-home (pDOOH) Advertising to Enhance your Outdoor Brand
Programmatic Digital Out-of-home Programmatic digital out of home (pDOOH) advertising has revolutionized the way brands deliver their messages to audiences through digital billboards and screens. Watauga Group recently shared an article about pDOOH advertising, which is the automated buying, selling and delivery of out of home advertising. Venue types can be classified in many […]
Why Outdoor Recreation and Attractions Brands Should Consider Programmatic Out-of-Home Advertising
Sometimes advertising terms can feel like a constant stream of evolving acronyms. First, there was OOH (out-of-home). Then there was DOOH (digital out-of-home). And now there is pDOOH (programmatic digital out-of-home). pDOOH is the new kid on the OOH block. Programmatic DOOH refers to the automated buying, selling, and delivery of out-of-home advertising in the […]
Hunting Industry Marketing and Advertising Spans All Ages
With any marketing strategy, the better you know your target audience, the more successful you’ll be — you can improve conversions, increase engagement, and maximize return on advertising spend (ROAS). When it comes to the hunting industry, age is a defining audience characteristic. The old-timer who likes to hunt with his lodge buddies will communicate […]
OTT Advertising: Maximizing Reach with Outdoor & Active Lifestyle Audiences
As streaming video, or Over-the-Top (OTT) advertising, becomes increasingly popular, brands in the Outdoor & Active Lifestyle sector are finding OTT to be a powerful medium for reaching target audiences with dynamic, engaging content. By leveraging OTT through Demand Side Platforms (DSPs) like The Trade Desk or Google’s DV360, or by creating custom Private Marketplaces […]
Use Retargeting To Maximize Purchases of Outdoor Recreation Product
Importance of the Six-Month Repurchase Window A study by Amazon and Kantar on outdoor recreation products found that 74% of repurchases occur within the first 6x months after purchase — see https://advertising.amazon.com/blog/outdoor-marketing-trends. With three-fourths of repurchasing behavior occurring during this key stage of the customer lifecycle, it’s vital for outdoor recreation advertisers to keep their […]
