Navigating the Streaming Era: Outdoor Recreation and Attraction Marketers Need to Adapt
Gone are the days of Mad Men, when the “big three” television networks reigned supreme as the best way to reach consumers. These days, consumers are more likely to tune into their favorite streaming service and viewership of linear TV (made up of both broadcast and cable viewing) has continued to decline. This year, for […]
Why Outdoor Recreation and Attractions Brands Should Consider Programmatic Out-of-Home Advertising
Sometimes advertising terms can feel like a constant stream of evolving acronyms. First, there was OOH (out-of-home). Then there was DOOH (digital out-of-home). And now there is pDOOH (programmatic digital out-of-home). pDOOH is the new kid on the OOH block. Programmatic DOOH refers to the automated buying, selling, and delivery of out-of-home advertising in the […]
Retargeting to Maximize Repeat Purchases of Outdoor Recreation Products
A 2021 study by Amazon and Kantar on outdoor recreation products found that 74% of repurchases occur within the first 6x months after purchase — see https://advertising.amazon.com/blog/outdoor-marketing-trends. With three-fourths of repurchasing behavior occurring during this key stage of the customer lifecycle, it’s vital for outdoor recreation advertisers to keep their brand top of mind […]
