by Michelle Evans | Sep 24, 2020 | Digital Marketing, Mobile Advertising
For installment three of our e-commerce series, learn a little more about ad placements on Snapchat below: Snapchat Dynamic Ads Snapchat is a great platform to reach Gen Z & Millennials… more than 75% of those 13-34 in the US are active on the app....
by Michelle Evans | Sep 10, 2020 | Digital Marketing, Media Planning, Social Media Marketing
Google is a very important part of your brand’s approach to advertising, however, its only one part. Today, in installment 2 of our e-comm and lead series, we are going to give you a deep dive into changes to Facebook and Instagram. Facebook Catalog Ads | Ecommerce...
by Lauren Castriota | Sep 3, 2020 | Digital Marketing, Media Strategy
In the past few months, media companies have expanded placement options for advertisers. We are seeing trends among Google, Facebook & Snapchat focusing on new ecommerce and lead generation opportunities. We took a dive into these new product offerings and will...
by Jennifer Stucky | Apr 3, 2020 | Televison, Video
With two-thirds of the country’s population now under stay-at-home orders (excluding essential workers) and the federal level extension to follow strict social distancing guidelines through April 30, we are starting to see a clearer picture of the impacts this new...
by Michelle Evans | Mar 20, 2020 | Televison, Video
In an effort to slow COVID-19’s spread across the United States, people are practicing social distancing and self-quarantining. As more individuals are staying home, the media industry is witnessing unprecedented changes across platforms, including changes in...
by Watauga Group | Mar 13, 2020 | Analytics, Media Research, Social Media Marketing, Televison
All the focus on the COVID-19 outbreak in the United States has created a visible change in the media landscape. The Watauga team has evaluated clear trends across media types to help you make decisions regarding your advertising spend. TV Viewership is Rising...
