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eCommerce and Lead Generation Series: Snapchat

by Michelle Evans | Sep 24, 2020 | Digital Marketing, Mobile Advertising

  For installment three of our e-commerce series, learn a little more about ad placements on Snapchat below: Snapchat Dynamic Ads Snapchat is a great platform to reach Gen Z & Millennials… more than 75% of those 13-34 in the US are active on the app....

Facebook & Instagram Introduce New Tools to Drive Conversion

by Michelle Evans | Sep 10, 2020 | Digital Marketing, Media Planning, Social Media Marketing

Google is a very important part of your brand’s approach to advertising, however, its only one part. Today, in installment 2 of our e-comm and lead series, we are going to give you a deep dive into changes to Facebook and Instagram. Facebook Catalog Ads | Ecommerce...

eCommerce and Lead Generation Series: Google Ads

by Lauren Castriota | Sep 3, 2020 | Digital Marketing, Media Strategy

  In the past few months, media companies have expanded placement options for advertisers. We are seeing trends among Google, Facebook & Snapchat focusing on new ecommerce and lead generation opportunities. We took a dive into these new product offerings and will...

Effects of Stay-at-Home Orders on Digital Usage and TV Programming

by Jennifer Stucky | Apr 3, 2020 | Televison, Video

With two-thirds of the country’s population now under stay-at-home orders (excluding essential workers) and the federal level extension to follow strict social distancing guidelines through April 30, we are starting to see a clearer picture of the impacts this new...

COVID-19 Media Impacts – How is the industry doing?

by Michelle Evans | Mar 20, 2020 | Televison, Video

In an effort to slow COVID-19’s spread across the United States, people are practicing social distancing and self-quarantining. As more individuals are staying home, the media industry is witnessing unprecedented changes across platforms, including changes in...

COVID-19 Media Impact

by Watauga Group | Mar 13, 2020 | Analytics, Media Research, Social Media Marketing, Televison

  All the focus on the COVID-19 outbreak in the United States has created a visible change in the media landscape. The Watauga team has evaluated clear trends across media types to help you make decisions regarding your advertising spend. TV Viewership is Rising...
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Recent Posts

  • Post-Turkey Coma TV Line-up AND GIVEAWAY!
  • Impact of rising political ad spend on CPMs & Inventory 
  • eCommerce and Lead Generation Series: Snapchat
  • Facebook & Instagram Introduce New Tools to Drive Conversion
  • eCommerce and Lead Generation Series: Google Ads

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