by Watauga Group | Digital Marketing, News
It’s been a busy week for our friends at Facebook with their longest outage since 2008. This affected not only Facebook but also Instagram and What’s App. Billions of users across the globe voiced frustrations, and advertisers failed to deliver critical...
by Watauga Group | Digital Marketing, Mobile Advertising
For installment three of our e-commerce series, learn a little more about ad placements on Snapchat below: Snapchat Dynamic Ads Snapchat is a great platform to reach Gen Z & Millennials… more than 75% of those 13-34 in the US are active on the app....
by Watauga Group | Digital Marketing, Media Planning, Social Media Marketing
Google is a very important part of your brand’s approach to advertising, however, its only one part. Today, in installment 2 of our e-comm and lead series, we are going to give you a deep dive into changes to Facebook and Instagram. Facebook Catalog Ads | Ecommerce...
by Lauren Castriota | Digital Marketing, Media Strategy
In the past few months, media companies have expanded placement options for advertisers. We are seeing trends among Google, Facebook & Snapchat focusing on new ecommerce and lead generation opportunities. We took a dive into these new product offerings and will...
by Watauga Group | Televison, Video
With two-thirds of the country’s population now under stay-at-home orders (excluding essential workers) and the federal level extension to follow strict social distancing guidelines through April 30, we are starting to see a clearer picture of the impacts this new...
by Watauga Group | Televison, Video
In an effort to slow COVID-19’s spread across the United States, people are practicing social distancing and self-quarantining. As more individuals are staying home, the media industry is witnessing unprecedented changes across platforms, including changes in...
