by Jennifer Stucky | Apr 3, 2020 | Digital Marketing, Media Strategy, Mobile Advertising, Televison, Uncategorized
With two-thirds of the country’s population now under stay-at-home orders (excluding essential workers) and the federal level extension to follow strict social distancing guidelines through April 30, we are starting to see a clearer picture of the impacts this new...
by Michelle Evans | Mar 20, 2020 | Digital Marketing, Televison, Video
In an effort to slow COVID-19’s spread across the United States, people are practicing social distancing and self-quarantining. As more individuals are staying home, the media industry is witnessing unprecedented changes across platforms, including changes in...
by Watauga Group | Mar 13, 2020 | Analytics, Media Research, Social Media Marketing, Televison
All the focus on the COVID-19 outbreak in the United States has created a visible change in the media landscape. The Watauga team has evaluated clear trends across media types to help you make decisions regarding your advertising spend. TV Viewership is Rising...
by Watauga Group | Feb 11, 2020 | Search Engine Marketing
Have you been paying attention to the SERP’s lately? What is a SERP? SERP stands for “Search Engine Results Page”. This is the page displayed by a search engine in response to a query. Try typing the question into Google. This is what you will see… Where are the...
by Watauga Group | Nov 22, 2019 | Media Planning, Televison, Video
Advanced TV is an umbrella term that refers to television advertising that evolves beyond the traditional, linear TV delivery models. Aligning data with television uses technology to make linear television more of a precision tool for audience targeting, much like...
by Josh Cohen | May 28, 2019 | Digital Marketing, Media Planning, Media Strategy
Comcast’s NBCUniversal recently announced that it will be breaking away from Hulu to start its own video streaming service – set to launch in 2020. This move, along with AT&T’s WarnerMedia plans to do the same, now gives Disney full operational control of Hulu....
