Marketing Insights for
Travel, Tourism, and Outdoor Brands

Discover Watauga Group’s latest marketing insights and analysis for the
outdoor, travel destination, and tourism industries.

Dark Tourism - Doom Travel

The Somber Side of Wanderlust: What Dark Tourism, Doom Travel, and Sacred Sites Tell Us About Modern Travelers

inner journey travel marketing

Slow Down, Log Off, Learn Something: How the Inner Journey Became Travel’s Most Valuable Segment

Trends Driving Outdoor Trave;

Beyond the Bucket List: How Nature, Night Skies, and Climate Are Driving the Next Wave of Outdoor Travel

fuel prices and travel marketing 2026

The Summer Travel Shift Is Happening Now — Are You Targeting the Right Markets?

Are Brands Losing Presence

In the Age of Precision, Are Brands Losing Presence?

identity-based travel has reshaped travel marketing

Fans, Pilgrims, and Roots Seekers: How Identity-Driven Travel Is Rewriting Tourism Marketing

8 Ways Streaming Has Changed Destination Awareness Campaigns

8 Ways Streaming Has Changed Destination Awareness Campaigns

18 ways experience is changing tourism1

The Experience Economy Has Grown Up: 18 Types of Experiential Travel Reshaping Tourism

family attraction marketing

The School Calendar Is a Media Strategy: Rethinking Seasonality for Family Attractions

streaming audio advertising dos and donts

A Smarter Way to Buy Streaming Audio: Do’s and Don’ts

How Brands Should Rethink Awareness Media in a Performance-Obsessed World

destination marketing trends 2026 - 1

Destination Marketing Trends for 2026: Travel Trends and Shifts Shaping DMOs

Travel Marketing growth with a budget

The Strategic Advantage: Prioritizing Growth When Travel Marketing Budgets Are Flat

Winter Olympic Advertising

Planning for Olympic Attention: How Brands of All Sizes Show Up Strategically

Attraction Marketing Trends 2026

What’s Next for Attraction Marketing? Trends and Strategies Shaping 2026

Influencer Trends 2026

Marketing for Outdoor Brands Part 4: Influencer Marketing Trends in Outdoor Recreation

micro influencers

Marketing for Outdoor Brands Part 3: Leveraging Micro-Influencers in Niche Markets

Content Creation Tips for Outdoor Brands

Marketing for Outdoor Brands Part 2: Content Creation Tips for Outdoor Brands

strategies for engaging outdoor enthusists

Marketing for Outdoor Brands Part 1: Strategies for Engaging Outdoor Enthusiasts

Move Beyond Impressions

Beyond Impressions: Proving the Impact of Destination Marketing Through Attribution

AI for Personalized Messaging

Integration of AI in PR Part 4: Personalized Messaging

Ai in PR part 2 - automation in routine tasks

Integration of AI in PR Part 3: Automating Routine PR Tasks

Integration of AI in PR Part 2: AI for Data Analytics

7 black friday strategies for attraction marketing

Black Friday Playbook for Attractions: 7 Ways to Break Through the Noise and Drive Sales

Get the latest insights in
your inbox.