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Facebook & Instagram Introduce New Tools to Drive Conversion

by Michelle Evans | Sep 10, 2020 | Digital Marketing, Media Planning, Social Media Marketing

Google is a very important part of your brand’s approach to advertising, however, its only one part. Today, in installment 2 of our e-comm and lead series, we are going to give you a deep dive into changes to Facebook and Instagram. Facebook Catalog Ads | Ecommerce...

COVID-19 Media Impact

by Watauga Group | Mar 13, 2020 | Analytics, Media Research, Social Media Marketing, Televison

  All the focus on the COVID-19 outbreak in the United States has created a visible change in the media landscape. The Watauga team has evaluated clear trends across media types to help you make decisions regarding your advertising spend. TV Viewership is Rising...

SnapChat Develops Private Marketplace which may help Sell Ads

by Watauga Group | Aug 30, 2018 | Social Media Marketing

While Snapchat may not be the right audience for every advertiser they are taking big steps to help more brands and advertisers find value with reaching their audience when it comes to advertising. To do so, SnapChat is implementing the Private Market Place. The...

Snapchat Focuses on Advertisers with Changes in 2018

by Watauga Group | Apr 30, 2018 | Mobile Advertising, Social Media Marketing

Snapchat continues to make changes to the platform attempting to appeal to both users and advertisers.  Q4 2017 saw a spike in daily active users that excited a lot of people as it was the largest quarterly growth since Q3 2016. In the past, advertisers have found it...

Facebook Data Targeting Changes- How does it impact Advertisers?

by Watauga Group | Apr 6, 2018 | Mobile Advertising, Social Media Marketing

Facebook has provided an update on the removal of third-party data from its platform that we wanted to share. We know the details of this change can be confusing so as our team becomes educated on this update, we wanted you to be as well! We have broken down what we...

LinkedIn’s Change in Measured Impressions

by Watauga Group | Mar 20, 2018 | Social Media Marketing

Changes have been made: LinkedIn has recently changed the way impressions are measured. Previously, LinkedIn was mysterious in exactly how impressions were measured. Standards only stated that if the ad was in view of a user an impression was counted. As of March...
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Recent Posts

  • Post-Turkey Coma TV Line-up AND GIVEAWAY!
  • Impact of rising political ad spend on CPMs & Inventory 
  • eCommerce and Lead Generation Series: Snapchat
  • Facebook & Instagram Introduce New Tools to Drive Conversion
  • eCommerce and Lead Generation Series: Google Ads

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