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Impact of rising political ad spend on CPMs & Inventory 

Impact of rising political ad spend on CPMs & Inventory 

by Watauga Group | Media Planning, Media Strategy, News

In 2020 fierce competition among election candidates on the local, state, and national levels has led to the highest political ad spends in history, up a whopping 145%.  The dramatic influx of political ads, in turn, drove a sharp spike in CPMs from August to early...
eCommerce and Lead Generation Series: Google Ads

eCommerce and Lead Generation Series: Google Ads

by Lauren Castriota | Digital Marketing, Media Strategy

  In the past few months, media companies have expanded placement options for advertisers. We are seeing trends among Google, Facebook & Snapchat focusing on new ecommerce and lead generation opportunities. We took a dive into these new product offerings and will...
Streaming Services: Love, Marriage, Divorce and What It Means to Advertisers

Streaming Services: Love, Marriage, Divorce and What It Means to Advertisers

by Watauga Group | Digital Marketing, Media Planning, Media Strategy

Comcast’s NBCUniversal recently announced that it will be breaking away from Hulu to start its own video streaming service – set to launch in 2020. This move, along with AT&T’s WarnerMedia plans to do the same, now gives Disney full operational control of Hulu....

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Orlando – Headquarters

1501 West Colonial Drive
Orlando, Florida 32804
407-982-2696

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Suite 200
Atlanta, GA 30324
404-567-5654

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Birmingham, AL 35244
205-847-2777

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