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Our Work - Arnold Palmer Invitational

arnold palmer invitational case study
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The Challenge

  • Drive qualified awareness and increased ticket sales beyond results achieved with prior traditional media approaches while also maintaining overall spend.
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The Solution

  • Watauga Group developed and executed a new, omnichannel media campaign encompassing Paid Search, Social, and Programmatic digital media to maximize and quantify sales.
  • To ensure each dollar was spent against the target audience, media retargeting techniques were used based on abandoned cart data while also excluding audiences that made a purchase.
  • Additionally, heavy barter was negotiated to help offset the cost of traditional media including Radio and Out-of-Home.
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The Results

  • Year one ticket sales increased 8% and a 12% increase was achieved in year two.
  • YoY budgets and spend were held flat.