Drive qualified awareness and increased ticket sales beyond results achieved with prior traditional media approaches while also maintaining overall spend.
The Solution
Watauga Group developed and executed a new, omnichannel media campaign encompassing Paid Search, Social, and Programmatic digital media to maximize and quantify sales.
To ensure each dollar was spent against the target audience, media retargeting techniques were used based on abandoned cart data while also excluding audiences that made a purchase.
Additionally, heavy barter was negotiated to help offset the cost of traditional media including Radio and Out-of-Home.
The Results
Year one ticket sales increased 8% and a 12% increase was achieved in year two.