Boosting Ticket Sales Through Smart Advertising
Arnold Palmer Invitational
The Arnold Palmer Invitational Golf Tournament tasked Watauga Group to increase event awareness and guest attendance while controlling advertising costs. Watauga maximized ticket sales and ROAS with a multi-channel advertising campaign and digital retargeting based on abandoned cart data. Advertising costs were further reduced by negotiating barter and trade agreements with select traditional media partners.
Services
SEM, Social Media Advertising, Programmatic Digital Advertising, Radio and Out-of-Home Advertising
Results
12%
Increase in
Ticket Sales
32%
Lift in Attributed Revenue
Zero
Additional Media Spend
