Watauga Group - Home

Outdoor Brands

The Marketing Experts for the Outdoor Industry

Watauga specializes in driving outdoor brands to new levels of success across categories such as camping, RV, fishing, boating, water sports, hunting, biking, and more. Our team of industry experts create marketing and advertising solutions specially designed to drive consumer awareness, retail traffic, and sales for outdoor brands. 

ELEVATE

Your Outdoor Brand

Say goodbye to outdated marketing approaches. Whether you’re a industry leader or an up-and-coming challenger brand, Watauga takes your marketing success to new heights.

Our mission is to redefine marketing for outdoor brands, offering you a partnership beyond the ordinary. We help outdoor brands uncover buyer and marketplace intelligence, precisely target and reach diverse audiences of outdoor participants, and cost-effectively drive new and repeat customers.

Your brand deserves the spotlight, and we’re here to ensure it shines brighter than ever.

Outdoor Marketing

MAXIMIZING

Results for Outdoor Brands

Watauga Group empowers outdoor brands to achieve a variety of key business goals and metrics including:

EXPERIENCE

That Speaks Volumes

With two decades of advertising experience under our belt, we’ve partnered with renowned outdoor brands and destinations, such as American Outdoor Brands, Smith & Wesson, Campers Inn RV, and Visit Lake Tahoe, among others. Our specialized marketing and advertising solutions span a variety of outdoor categories.

  • Camping
  • RVs
  • Fishing
  • Boating
  • Water Sports
  • Hunting
  • Outdoor Apparel
  • ATV & Off-Road
  • Outdoor Hospitality

TRUSTED

by Top Camping, RV, Hunting, Fishing, Boating, Hiking, and Outdoor Destination Brands.

american outdoor brands logo
campers inn logo
wildlife conservation logo
globe trotters
traveler logo
panama city beach

OUR SUCCESS STORIES

Smith & Wesson

25% Savings in TV Costs

Campers Inn RV

117% Increase in Store Visits

Visit Panama City Beach

First Time Visitors up 64%

Rayonier

2x Increase in Site Traffic

Advertising Solutions:

Traditional ​Advertising

Digital Advertising​

UNMATCHED SERVICES

for Your Outdoor Brand

Watauga begins each client engagement with in-depth research and discovery, unveiling your company’s unique goals, business challenges, past advertising efforts, and target audiences. Leveraging first-party data and our best-in-class research tools, we decipher the motivations and media behaviors that drive outdoor participants and buyers to action across a variety of product categories including camping, RV, hunting, fishing, boating, hiking, and outdoor destinations. Watauga’s comprehensive solutions encompass a range of marketing services and capabilities based on your brand’s specific requirements.

In-House Marketing Capabilities:

Consumer Research

Customer and Market Analysis

Media Mix Modeling

Traditional and Digital Advertising

Media Planning and Buying

Campaign Management

Programmatic Advertising

Search Engine Marketing (SEM)

Social Media Marketing

Data Analytics and Reporting

Outdoor Customer Growth Report

Get your complimentary copy of Surveying the Outdoors: The 2024 Customer Growth Report and discover valuable outdoor participant insights and marketing strategies to maximize new and repeat customers.

Learn how Watauga can help your outdoor brand!

Share your info below to receive our 2024 Outdoor Customer Growth Report with Key Industry Takeaways & Insights from 
Watauga Group.

surveying the outdoors - report - mock 2 copy

2024 Outdoor Customer Growth Report

Empower outdoor brands to effectively navigate today’s dynamic customer landscape and maximize sales and marketing ROI.