Reports
Consumer Research & Marketing Reports
for Outdoor Brands, Destinations, & Attractions
Explore Watauga Group’s latest consumer research and marketing trend reports for the
outdoor, travel destination, and attraction industries.
Outdoor Travel Enthusiasts: 2025 Consumer Insights & Opportunities
These key insights reveal opportunities for hospitality leaders to better connect with Outdoor Travel Enthusiasts.
2024 Outdoor Customer Growth Report
Empower outdoor brands to effectively navigate today’s dynamic customer landscape and maximize sales and marketing ROI.
2024 Attraction
Visitor Report
Empowering theme parks, zoos, aquariums, water parks, museums, and family entertainment centers to effectively navigate today’s consumer landscape.
Navigating Ambassador Marketing
as a Fishing Brand
Explore how layering in paid media can take your marketing to the next level. Assess the effectiveness of ambassador partnerships and leveraging niche media.
Creative Comes Second
Learn how to maximize customer reach and relevance with tighter alignment between your creative development and media investments.
Refocus Your
Customer Lens
Outdoor brands must redesign their marketing and advertising strategies to focus on new, more diverse, and faster-growing segments of consumers.
