Reports
Consumer Research & Marketing Reports
for Outdoor Brands, Travel Destinations, & Tourism
Explore Watauga Group’s latest consumer research and marketing trend reports for the
outdoor, travel destination, and tourism industries.
Premium Internet Trends in 2025
Unpack how brands can show up in more meaningful, measurable, and premium environments as consumer expectations continue to evolve.
Outdoor Travel Enthusiasts: 2025 Consumer Insights & Opportunities
2024 Outdoor Customer Growth Report
Empower outdoor brands to effectively navigate today’s dynamic customer landscape and maximize sales and marketing ROI.
2024 Attraction
Visitor Report
Navigating Ambassador Marketing
as a Fishing Brand
Explore how layering in paid media can take your marketing to the next level. Assess the effectiveness of ambassador partnerships and leveraging niche media.
Creative Comes Second
Learn how to maximize customer reach and relevance with tighter alignment between your creative development and media investments.
Refocus Your
Customer Lens
Outdoor brands must redesign their marketing and advertising strategies to focus on new, more diverse, and faster-growing segments of consumers.