Outdoor Brands

THE ADVERTISING EXPERTS

for Outdoor Recreation Brands

Watauga specializes in driving outdoor recreation brands to new levels of success across categories such as camping, RV, fishing, boating, water sports, hunting, biking, and recreation destinations. Our proven advertising media strategies spark buyer awareness and action, significantly increasing your sales and marketing ROI.

ELEVATE

Your Outdoor Brand

Say goodbye to outdated advertising approaches. Whether you’re a market leader or an up-and-coming challenger brand, Watauga takes your advertising success to new heights.

Our mission is to redefine advertising for outdoor brands, offering you a partnership beyond the ordinary. We help outdoor recreation companies uncover buyer and marketplace intelligence, precisely target and reach diverse audiences of outdoor participants, and cost-effectively drive new and repeat customers.

Your brand deserves the spotlight, and we’re here to ensure it shines brighter than ever.

MAXIMIZING RESULTS

for Outdoor Recreation Companies

Watauga Group empowers outdoor recreation brands to achieve a variety of key business goals and metrics including:

  • Sales & Revenue
  • Market Share
  • Retail Traffic
  • Brand Awareness
  • Marketing ROI
  • New Market Penetration
  • Dealer Leads
  • DTC Sales & Website Traffic
  • Loyalty Program Subscribers
  • Website Conversions
  • Sales & Revenue
  • Market Share
  • Retail Traffic
  • Brand Awareness
  • Marketing ROI
  • New Market Penetration
  • Dealer Leads
  • DTC Sales & Website Traffic
  • Loyalty Program Subscribers
  • Website Conversions

EXPERIENCE

That Speaks Volumes

With two decades of advertising experience under our belt, we’ve partnered with renowned outdoor brands and destinations, such as American Outdoor Brands, Smith & Wesson, Campers Inn RV, and Visit Lake Tahoe, among others. Our specialized advertising and media solutions span various outdoor categories including:

• Camping
• RVs

• Fishing
• Boating
• Water Sports
• Hunting

• Hiking Shoes & Apparel
• ATV & Off-Road
• Outdoor Hospitality
• Sports Apparel &
Equipment
• Outdoor Hospitality

• Camping
• RVs

• Fishing
• Boating
• Water Sports
• Hunting

• Hiking Shoes & Apparel
• ATV & Off-Road
• Outdoor Hospitality
• Sports Apparel & Equipment

Camping graphic

TRUSTED

by Top Camping, RV, Hunting, Fishing, Boating, Hiking, and Outdoor Destination Brands.

american outdoor brands logo
campers inn logo
smith and wesson icon
wildlife conservation logo
traveler logo
panama city beach
visit lake tahoe logo

Our Work

Smith & Wesson

25% savings in TV ad spending

Visit Panama City Beach

First time visitors up 64% YoY

Campers Inn RV

139% increase in store visits

Rayonier

Two-fold increase in site traffic

Advertising Media Solutions:

Traditional ​Advertising

  • Linear TV
  • Broadcast Radio
  • Out-of-Home (OOH) 
  • Print 
  • Sponsorships 

Digital Advertising​

  • Search Engine Marketing (SEM)​
  • Paid Social
  • Digital Display
  • Retail Media
  • Connected TV (OTT)
  • Digital Out-of-Home (DOOH)​
  • Digital Audio and Podcast​

UNMATCHED SERVICES

for Your Outdoor Brand

Watauga begins each client engagement with in-depth research and discovery, unveiling your company’s unique goals, business challenges, past advertising efforts, and target audiences. Leveraging first-party data and our best-in-class research tools, we decipher the motivations and media behaviors that drive outdoor participants and buyers to action across a variety of product categories including camping, RV, hunting, fishing, boating, hiking, and outdoor destinations. Out comprehensive solutions encompass a range of advertising media services and capabilities based on your brand’s specific requirements including:

In-House Advertising Capabilities:

Consumer and Guest Research

Visitor and Market Profiling

Media Mix Modeling

Traditional and Digital AdvertisingMedia Strategy

Media Planning and Buy Execution

Digital Campaign Management

Programmatic Media BuyingExecution

Search Engine Marketing (SEM)

Paid Social Media Management

Data Analytics and Reporting

Outdoor Customer Growth Report

Get your complimentary copy of Surveying the Outdoors: The 2024 Customer Growth Report and discover valuable outdoor participant insights and marketing strategies to maximize new and repeat customers.

Find out more about how
Watauga Group can help your brand!