Attractions & Destinations

THE ADVERTISING AUTHORITY

for Attractions and Destinations

Watauga specializes in elevating the success of attractions and destinations including zoos, aquariums, theme parks, water parks, FECs, museums, and travel destinations. Our proven advertising media strategies maximize consumer awareness and action, significantly increasing visitors, attendance, and revenues.

NEXT LEVEL

Advertising Solutions

Bid farewell to outdated advertising approaches. Whether your attraction or destination boasts national recognition or is a cherished local gem, achieve a new level of marketing success with Watauga.

Our mission is to redefine attraction and destination advertising, offering you a partnership that goes beyond the ordinary. Discover unparalleled visitor and market insights, surgically target new and diverse audiences, and cost-effectively drive first-time and repeat visitors.

Your attraction or destination deserves the spotlight, and we’re here to ensure it shines brighter than ever.

MAXIMIZING

Results for Attractions and Destinations

  • Visitors & Attendance
  • Ticket Sales
  • Lodging, Merchandise,
    and F&B Revenue
  • Loyalty Program Signups
  • Special Event Bookings & Group Signups
  • Return Visitors
  • First-Time Guests
  • Occupancy Rates
  • Season & Annual Pass Sales
  • Membership Subscriptions
  • Visitors & Attendance
  • Ticket Sales
  • Lodging, Merchandise,
    and F&B Revenue
  • First-Time Guests
  • Return Visitors
  • Occupancy Rates
  • Season & Annual Pass Sales
  • Membership Subscriptions
  • Loyalty Program Signups
  • Special Event Bookings & Group Signups

EXPERIENCE

That Speaks Volumes

With two decades of advertising experience, we’ve partnered with renowned attractions and destinations like Dollywood, Visit Panama City Beach, The Columbus Zoo & Aquarium, and the Atlanta Botanical Garden, among others. Tailoring unique advertising and media strategies for each organization, our expertise extends to:

• Amusement & Theme Parks

• Zoos & Aquariums

• Water parks & Resorts

• Museums & Science Centers

• Eatertainment, Bartainment,
& Shoppertainment Providers

• Tourism Development Authorities (TDA)

• Family Entertainment Centers

• Botanical Gardens

• Location Based Entertainment
(LBEs) Providers

• Destination Marketing
Organizations (DMOs)

• Sports Franchises & Events

• Amusement & Theme Parks
• Zoos & Aquariums
• Water parks & Resorts
• Museums & Science Centers
• Family Entertainment Centers
• Eatertainment, Bartainment,
& Shoppertainment Providers
• Botanical Gardens
• Location Based Entertainment
(LBEs) Providers
• Destination Marketing
Organizations (DMOs)
• Sports Franchises & Events

TRUSTED

by Top Zoos, Theme Parks, Aquariums, Water Parks, Museums, and Destinations

dollywood logo
panama city beach
harlem globetrotters
civil rights trail circle logo
atlanta botanical garden
arnold palmer invitational logo
visit lake tahoe logo

OUR WORK

Dollywood

See how this Tennessee theme park
set record ticket sales!

Legoland/Atlantic Luggage

We helped generate 1000s
of new leads at 80% lower CPL

Visit Panama City Beach

 First time visitors increased
by 64% year over year.

Atlanta Botanical Gardens

See how this attraction
had a sellout event.

US Civil Rights Trail

The heritage trail had over
11 million impressions.

Arnold Palmer Invitational

The classic golf event had
an 12% increase in ticket sales.

Advertising Media Solutions:

Traditional ​Advertising

  • Linear TV
  • Broadcast Radio
  • Out-of-Home (OOH) 
  • Print 
  • Sponsorships 

Digital Advertising​

  • Search Engine Marketing (SEM)​
  • Paid Social
  • Digital Display
  • Retail Media
  • Connected TV (OTT)
  • Digital Out-of-Home (DOOH)​
  • Digital Audio and Podcast​

SPECIALIZED

Expertise For Attractions & Destinations

Watauga begins every client engagement with in-depth research and discovery of your unique goals, business challenges, past advertising efforts, and target audiences. Leveraging first-party data and our best-in-class research tools, we unveil the motivations and media behaviors that drive visitors and guests to action. While that’s where we start, Watauga’s solutions encompass a range of advertising media services and capabilities based on your attraction’s specific requirements including:

In-House Advertising Capabilities:

Consumer and Guest Research

Visitor and Market Profiling

Media Mix Modeling

Traditional and Digital Advertising
Media Strategy

Media Planning and Buy Execution

Digital Campaign Management

Programmatic Media BuyingExecution

Search Engine Marketing (SEM)

Paid Social Media Management

Data Analytics and Reporting

2024 Attraction Visitor Report

Dive deep into the mind of today’s attraction visitor with our “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests.” Watauga’s unique attitudinal research study, featuring insights from 3,590 participants, explores the attitudes and perceptions of both current and potential attraction guests for theme parks, zoos, aquariums, water parks, museums, and FECs.. Get your complimentary copy of the report by clicking below.

2024 Attraction Visitor Report

Dive deep into the mind of today’s attraction visitor with our “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests.” Watauga’s unique attitudinal research study, featuring insights from 3,590 participants, explores the attitudes and perceptions of both current and potential attraction guests for theme parks, zoos, aquariums, water parks, museums, and FECs.. Get your complimentary copy of the report by clicking below.

Attractions Research & Marketing Insights

2024 Attraction Visitor Report

Dive deep into the mind of today’s attraction visitor with our “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests.” Watauga’s unique attitudinal research study, featuring insights from 3,590 participants, explores the attitudes and perceptions of both current and potential attraction guests for theme parks, zoos, aquariums, water parks, museums, and FECs.. Get your complimentary copy of the report by clicking below.

Find out more about how
Watauga Group can help your attraction or destination!