Attractions & Destinations
THE ADVERTISING AUTHORITY
for Attractions and Destinations
NEXT LEVEL
Advertising Solutions
Bid farewell to outdated advertising approaches. Whether your attraction or destination boasts national recognition or is a cherished local gem, achieve a new level of marketing success with Watauga.
Our mission is to redefine attraction and destination advertising, offering you a partnership that goes beyond the ordinary. Discover unparalleled visitor and market insights, surgically target new and diverse audiences, and cost-effectively drive first-time and repeat visitors.
Your attraction or destination deserves the spotlight, and we’re here to ensure it shines brighter than ever.
![Attractions Marketing](https://wataugagroup.com/wp-content/uploads/attractions-page-zoo-1-1024x709.webp)
MAXIMIZING
Results for Attractions and Destinations
- Visitors & Attendance
- Ticket Sales
- Lodging, Merchandise, and F&B Revenue
- Loyalty Program Signups
- Special Event Bookings & Group Signups
- Return Visitors
- First-Time Guests
- Occupancy Rates
- Season & Annual Pass Sales
- Membership Subscriptions
EXPERIENCE
That Speaks Volumes
- Amusement & Theme Parks
- Zoos & Aquariums
- Water parks & Resorts
- Museums & Science Centers
- Eatertainment, Bartainment, & Shoppertainment Providers
- Tourism Development Authorities (TDA)
- Family Entertainment Centers
- Botanical Gardens
- Location Based Entertainment
- (LBEs) Providers
- Destination Marketing
- Organizations (DMOs)
- Sports Franchises & Events
TRUSTED
by Top Zoos, Theme Parks, Aquariums, Water Parks, Museums, and Destinations
![dollywood logo](https://wataugagroup.com/wp-content/uploads/dolly.png)
![panama city beach](https://wataugagroup.com/wp-content/uploads/panama.png)
![harlem globetrotters](https://wataugagroup.com/wp-content/uploads/globe-trot.png)
![](https://wataugagroup.com/wp-content/uploads/zoombezi-bay.png)
![civil rights trail circle logo](https://wataugagroup.com/wp-content/uploads/united-states-civil-rights-trail-case-study-1.png)
![columbus zoo](https://wataugagroup.com/wp-content/uploads/colzoo.jpg)
![](https://wataugagroup.com/wp-content/uploads/abg-logo-copy-1024x942.webp)
![arnold palmer invitational logo](https://wataugagroup.com/wp-content/uploads/arnold.png)
![](https://wataugagroup.com/wp-content/uploads/NOTL-black-and-white-logo-copy.webp)
![globe trotters](https://wataugagroup.com/wp-content/uploads/visit-lake-tahoe.png)
![](https://wataugagroup.com/wp-content/uploads/Visit-Williamsburg_logo_Blue_CMYK-Small-400x134-copy.webp)
![](https://wataugagroup.com/wp-content/uploads/mexico-beach-header-logo-1x-copy-copy.webp)
![strong museum](https://wataugagroup.com/wp-content/uploads/The-Strong-Museum-sq.png)
OUR WORK
Advertising Media Solutions:
Traditional Advertising
- Linear TV
- Broadcast Radio
- Out-of-Home (OOH)
- Print
- Sponsorships
- Search Engine Marketing (SEM)
- Paid Social
- Digital Display
- Retail Media
- Connected TV (OTT)
- Digital Out-of-Home (DOOH)
- Digital Audio and Podcast
SPECIALIZED
Expertise For Attractions & Destinations
Watauga begins every client engagement with in-depth research and discovery of your unique goals, business challenges, past advertising efforts, and target audiences. Leveraging first-party data and our best-in-class research tools, we unveil the motivations and media behaviors that drive visitors and guests to action. While that’s where we start, Watauga’s solutions encompass a range of advertising media services and capabilities based on your attraction’s specific requirements including:
In-House Advertising Capabilities:
Consumer and Guest Research
Visitor and Market Profiling
Media Mix Modeling
Traditional and Digital Advertising
Media Strategy
Media Planning and Buy Execution
Digital Campaign Management
Programmatic Media BuyingExecution
Search Engine Marketing (SEM)
Paid Social Media Management
Data Analytics and Reporting
2024 Attraction Visitor Report
Dive deep into the mind of today’s attraction visitor with our “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests.” Watauga’s unique attitudinal research study, featuring insights from 3,590 participants, explores the attitudes and perceptions of both current and potential attraction guests for theme parks, zoos, aquariums, water parks, museums, and FECs.. Get your complimentary copy of the report by clicking below.
![](https://wataugagroup.com/wp-content/uploads/Watauga-2024-Attraction-Visitor-Report-Mock-1.png)
Some of Our Recent Insights for Attractions & Destinations
Learn how Watauga can help your
attraction, destination, or outdoor brand!