‘Creative Comes Second’: A New Strategic Formula & Mantra for Marketing Success
In the realm of advertising, particularly for outdoor brands, destinations and attractions the mantra “creative comes second” is a phrase that Watauga Group uses with our clients to strategically guide and direct the timing and development of creative materials and campaign advertising. This strategic formula begins with first building an overall marketing or advertising strategy […]
NEW REPORT: Creative Comes Second
In today’s dynamic advertising landscape, success hinges on a strategic approach that puts creativity in its proper place—second. At Watauga Group, we’ve distilled this strategic principle into a comprehensive approach that promises to elevate your brand’s reach, resonance, and revenue. In our latest ebook, we delve deep into this principle, “Creative Comes Second,” revealing its […]
Navigating the 2024 Election Cycle – Impacts on Media Planning
What Lies Ahead Can you believe it? The much-anticipated 2024 election cycle is quickly upon us. The scale of political advertising is truly staggering, with an estimated $10 billion dollars spent during the 2022 mid-terms, and projections indicating that over $11 billion will be spent in the upcoming 2024 cycle. Key Aspects of the 2024 […]
How to Use Programmatic Digital Out-of-home (pDOOH) Advertising to Enhance your Outdoor Brand
Programmatic Digital Out-of-home Programmatic digital out of home (pDOOH) advertising has revolutionized the way brands deliver their messages to audiences through digital billboards and screens. Watauga Group recently shared an article about pDOOH advertising, which is the automated buying, selling and delivery of out of home advertising. Venue types can be classified in many […]
How Will the WGA Strike Impact Paid Media Strategy?
As negotiations between the Writers Guild of America and the Alliance of Motion Picture and Television Producers (AMPTP) failed, the former decided to strike earlier this month. The two major points of contention are the overall compensation for writers and the use of tech advancements like AI in the scriptwriting process. 2007 WGA Strike The […]
