About Melonie Sturm

This author has not yet filled in any details.
So far Melonie Sturm has created 4 blog entries.

NEW REPORT: Creative Comes Second

In today’s dynamic advertising landscape, success hinges on a strategic approach that puts creativity in its proper place—second. At Watauga Group, we’ve distilled this strategic principle into a comprehensive approach that promises to elevate your brand’s reach, resonance, and revenue. In our latest ebook, we delve deep into this principle, “Creative Comes Second,” revealing its […]

Navigating the 2024 Election Cycle – Impacts on Media Planning

What Lies Ahead

Can you believe it? The much-anticipated 2024 election cycle is quickly upon us. The scale of political advertising is truly staggering, with an estimated $10 billion dollars spent during the 2022 mid-terms, and projections indicating that over $11 billion will be spent in the upcoming 2024 cycle.

Key Aspects of the 2024 Election Cycle

The […]

How Outdoor Recreation and Attraction brands can enhance their digital out-of-home advertising

Programmatic Digital Out-of-home

Programmatic digital out of home (pDOOH) advertising has revolutionized the way brands deliver their messages to audiences through digital billboards and screens. Watauga Group recently shared an article about pDOOH which is the automated buying, selling and delivery of out of home advertising. Venue types can be classified in many types including digital […]

How Will the WGA Strike Impact Paid Media Strategy?

As negotiations between the Writers Guild of America and the Alliance of Motion Picture and Television Producers (AMPTP) failed, the former decided to strike earlier this month. The two major points of contention are the overall compensation for writers and the use of tech advancements like AI in the scriptwriting process.

2007 WGA Strike

The last […]

Go to Top