Travel Advertising Trends Shaping the Industry in 2025
As we enter 2025, the travel industry continues to evolve at a rapid pace, driven by changing consumer preferences, technological advancements, and a growing emphasis on sustainability. For destination marketing organizations (DMOs) and travel advertisers, staying ahead of these trends is crucial to capture the attention of modern travelers and drive economic growth in their […]
How Destination Marketing Organizations Can Engage Gen Z Travelers: Strategies for Success
Who are Gen Z Travelers? As Gen Z travelers emerge as a powerful economic force, they are rapidly reshaping the travel industry, and Destination Marketing Organizations (DMOs) are evolving to connect with this influential demographic. Born between the mid-1990s and early 2010s, Gen Z has unique values, behaviors, and motivations that differentiate them from previous […]
How To Use Virtual and Augmented Reality To Transform Travel Advertising
The Virtual Frontier: Elevating Travel Advertising with VR and AR As a leading digital marketing agency specializing in the travel industry, Watauga Group is at the forefront of leveraging cutting-edge technologies to create immersive and engaging experiences for our clients and their audiences. In the ever-evolving landscape of travel advertising, Virtual Reality (VR) and Augmented […]
Advertising Strategies for Shoulder Season Travelers
The shoulder seasons, those transitional periods between peak and off-peak travel times, present a unique set of opportunities and challenges for Destination Marketing Organizations (DMO’s). Watauga Group media planners understand that crafting a targeted and strategic media plan during shoulder seasons requires a nuanced approach to attract travelers looking for a balance between favorable weather, […]
Navigating the Future: The Impact of Emerging Technologies on Travel Advertising
At Watauga Group, we know that in the fast-paced world of travel advertising, staying ahead means embracing emerging technologies that redefine the way brands connect with their audience. Our team helps our DMO clients stay on the cutting edge of marketing tech by collaborating with the trailblazers that are shaping the future of travel advertising. […]
The Impact of Responsive Display Ads for the U.S. Civil Rights Trail
U.S. Civil Rights Trail Partnership Featuring over 130 sites across more than 15 states, the United States Civil Rights Trail is a collection of churches, schools, museums, and other landmarks that celebrate the legacy of the Civil Rights Movement and the advancement of social justice. Watauga Group has partnered with the U.S. Civil Rights Trail […]
Enhance Ad Engagement with Interactive Display Cards on TikTok
In the ever-evolving world of digital advertising, finding innovative ways to capture the attention of outdoor participants, attraction visitors, and other types of consumers is crucial. TikTok, a popular social media platform known for its short-form videos, has introduced Interactive Display Cards as a powerful new tool for outdoor recreation and attraction brands to increase […]
How to Reach Today’s Outdoor Traveler
One of the most important things in marketing is to know your audience, and when it comes to the outdoor recreation & travel space, we know that audience well. Our team recently listened to a Travel & Tourism webinar presented by Outside Magazine and found it chock full of valuable data and insights on today’s […]
