‘Creative Comes Second’: A New Strategic Formula & Mantra for Marketing Success

In the realm of advertising, particularly for outdoor brands, destinations and attractions the mantra “creative comes second” is a phrase that Watauga Group uses with our clients to strategically guide and direct the timing and development of creative materials and campaign advertising. This strategic formula begins with first building an overall marketing or advertising strategy […]

Ad Tech Takes Center Stage at the 2024 Upfronts

Throughout May, television content providers and broadcast networks touted their hot celebrities and new programming on their streaming platforms to turn heads, but it’s the advertising technology that stole the show this year. While streaming services and content were a pillar at last year’s Upfronts, Streaming Steals the Show at Upfront Week 2023, ad technology […]

Television Advertising Still Stands Out

In today’s digital age, where consumer behavior and marketing strategies are constantly evolving, the question of television advertising effectiveness is a fair one. However, my 26+ years of experience in broadcast media compels me to advocate for TV’s continued relevance in building strong brands. This perspective is supported in research, such as TV at the […]

NEW REPORT: Creative Comes Second

In today’s dynamic advertising landscape, success hinges on a strategic approach that puts creativity in its proper place—second. At Watauga Group, we’ve distilled this strategic principle into a comprehensive approach that promises to elevate your brand’s reach, resonance, and revenue. In our latest ebook, we delve deep into this principle, “Creative Comes Second,” revealing its […]

Will This New Sports Streamer Score or Strike Out?

Hold onto your remotes, sports fans! Fall 2024 marks a potential turning point for how you watch the games you love. A new streaming platform, jointly launched by FOX, ESPN, and Warner Bros. Discovery, aims to dethrone linear television as the king of sports content. This one-stop shop for NFL, NBA, MLB, NHL, and college […]

Primetime Programming Rebounds Post Strikes

With Hollywood fully rebounding from the recent double whammy of writer’s and actor’s strikes, we are anxiously awaiting the return of our beloved shows. The first quarter not only guarantees the return of favorites such as One Chicago, Abbott Elementary, and NCIS but also unveils a slate of exciting new shows across most networks. So, […]

Political Ad Spend Is Already Gaining Momentum.

Political Ad Spend

The Watauga Group is closely monitoring the political advertising spend for 2024 to better aid our clients in navigating the year with utmost efficiency and effectiveness. Are you staying informed? Here is a brief update to our previous post: Navigating the 2024 Election Cycle: Insights and Strategies for Success. As the Iowa caucuses and New […]

Beyond Video: Using TikTok Carousel Ads in 2024

The explosion of TikTok has grown to the point where every outdoor brand marketer should consider TikTok as part of their 2024 advertising strategy. While originally popular among teens, in 2022 almost 70% of its active users are under 40, making it a core channel for reaching and connecting with millennial and Gen Z* audiences. […]

Watauga Group Named Among Outside Magazine’s 2023 Best Places to Work

Watauga Group is thrilled to announce its recognition in Outside Magazine’s ‘Best Places to Work in 2023,’ securing a position as one of the thirty Honorable Mention companies. Awarded annually, this prestigious accolade acknowledges U.S.-based companies that excel in fostering a workplace where employees not only find happiness but are also encouraged to pursue their […]

AI’s Impact On Google Search

What Does AI Mean for Google Search Google search plays an essential role in the world of digital marketing, acting as a digital storefront of your business in the extensive online marketplace. In this dynamic landscape, where consumer behaviors and search engine algorithms are constantly changing, remaining competitive and relevant is challenging. AI has emerged […]