Featured on Redfin
Check out the recent Redfin article highlighting outdoor recreation recommendations we were featured in: Birmingham, Alabama, is a city teeming with a rich history, lively communities, and engaging activities to suit all interests. The best part? You don’t need to break the bank to enjoy what this city has to offer. From strolling through art […]
Navigating the 2024 Election Cycle – Impacts on Media Planning
What Lies Ahead Can you believe it? The much-anticipated 2024 election cycle is quickly upon us. The scale of political advertising is truly staggering, with an estimated $10 billion dollars spent during the 2022 mid-terms, and projections indicating that over $11 billion will be spent in the upcoming 2024 cycle. Key Aspects of the 2024 […]
Cross-Platform Measurement Solutions for Advertising Effectiveness
As media consumption becomes more fragmented across multiple devices and platforms, it’s critical for advertisers and agencies to use cross-platform measurement solutions to track audience behavior across all channels. By understanding how audiences engage with content across different screens and platforms, advertisers and agencies will optimize their media strategies to ensure that their advertising dollars […]
Streaming Steals the Show at Upfront Week 2023
Upfront: to be bold, honest or frank. At the front. In advance. While all of these definitions ring true, the word “upfront” holds a different meaning in the world of advertising and broadcasting. Television Upfront Season is a series of live, large-scale presentations and events that the major television networks put on to tout their […]
How Will the WGA Strike Impact Paid Media Strategy?
As negotiations between the Writers Guild of America and the Alliance of Motion Picture and Television Producers (AMPTP) failed, the former decided to strike earlier this month. The two major points of contention are the overall compensation for writers and the use of tech advancements like AI in the scriptwriting process. 2007 WGA Strike The […]
Boost Your Conversion Rate With Native Advertising
A few years ago, the CMO of Proctor & Gamble was speaking at an industry trade show and told the audience that in order to be successful, the job of their media agency was to “engage” their customers. Some in the outdoor recreation & attraction space have translated this as “disruption.” That the way to […]
Programmatic Advertising: A Holistic Approach to Media Buying
Programmatic ad-buying platforms allow users to automate the digital media buying process. This eliminates much of the manual work typically required when buying media using traditional means. Of course, saving time offers increased efficiency, so many outdoor recreation and attraction brands are incorporating programmatic ad buying into their marketing strategies. But how much more effective […]
5 Reasons Why You Should Hire a Media Agency
Advertising is a key aspect of any successful business strategy. Especially for outdoor and recreation related companies where advertising is crucial for reaching new target audiences and potential outdoor enthusiasts. However, planning and executing a media campaign can be a complex and time-consuming process. That’s where a media planning and buying agency like Watauga Group […]
Unlock the Power of Google Analytics 4: How to Prepare for the Transition
Outdoor & Recreation leaders are always seeking new ways to better understand their target audiences, existing customers, and how to maximize marketing performance. Look no further than Google Analytics 4 (GA4), the latest version of Google’s web and app analytics platform. With a host of new features and improvements, GA4 is poised to revolutionize the […]
