Decoding the RV Camper: The Key to Boosting Sales
Taking a camping trip in the family RV is far more than just a getaway- it’s an experience that fosters a lifelong connection to the outdoors. A key finding in Watauga’s 2024 Outdoor Customer Growth Report, based on a attitudinal survey of over 1,500 outdoor participants, is that people who grew up RV camping with […]
Harnessing Outdoor Lovers: How to Boost Brand Discovery and Sales
Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]
Outdoor Discovery: Paid Search Strategies to Grow Your Customer Base
Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]
How To Use Wellness to Fuel Outdoor Brand Marketing Strategies
Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]
Watauga Group Releases 2024 Outdoor Customer Growth Report
New Consumer Research to Help Outdoor Brands Maximize Sales and ROI Watauga Group is excited to introduce Surveying the Outdoors: The 2024 Customer Growth Report. This in-depth consumer research study and analysis explores the unique attitudes and motivations driving today’s outdoor recreation participants. The Outdoor Report is centered on consumers who currently participate in or […]
Camping and RV Marketing for Multi-Cultural Audiences
Camping and RVing have long been cherished pastimes for outdoor enthusiasts seeking adventure, relaxation, and connection with nature. However, in recent years, there has been a noticeable shift in the demographics of those participating in these activities. An increasing number of multi-cultural and diverse families and individuals are embracing the camping and RVing lifestyles. These […]
Navigating the Streaming Era: Outdoor Recreation and Attraction Marketers Need to Adapt
Gone are the days of Mad Men, when the “big three” television networks reigned supreme as the best way to reach consumers. These days, outdoor recreation and attraction consumers are more likely to tune into their favorite streaming service and viewership of linear TV (made up of both broadcast and cable viewing) has continued to […]
Reaching Today’s RV Buyer
It has long been thought that RV (Recreational Vehicles) lifestyle was more suited for older retirees, who have the time and independent lifestyle for consistent recreational travel and the necessary discretionary income to afford a luxury purchase. However, the RV industry is rapidly changing and the number of Gen Z-ers and Millennials choosing to embrace […]
How to Use Programmatic Digital Out-of-home (pDOOH) Advertising to Enhance your Outdoor Brand
Programmatic Digital Out-of-home Programmatic digital out of home (pDOOH) advertising has revolutionized the way brands deliver their messages to audiences through digital billboards and screens. Watauga Group recently shared an article about pDOOH advertising, which is the automated buying, selling and delivery of out of home advertising. Venue types can be classified in many […]
Why Outdoor Recreation and Attractions Brands Should Consider Programmatic Out-of-Home Advertising
Sometimes advertising terms can feel like a constant stream of evolving acronyms. First, there was OOH (out-of-home). Then there was DOOH (digital out-of-home). And now there is pDOOH (programmatic digital out-of-home). pDOOH is the new kid on the OOH block. Programmatic DOOH refers to the automated buying, selling, and delivery of out-of-home advertising in the […]