Watauga Group - Home

Decoding the RV Camper: The Key to Boosting Sales

RV camping - Brand loyalty - Outdoor Marketing

Taking a camping trip in the family RV is far more than just a getaway- it’s an experience that fosters a lifelong connection to the outdoors. A key finding in Watauga’s 2024 Outdoor Customer Growth Report, based on a attitudinal survey of over 1,500 outdoor participants, is that people who grew up RV camping with […]

Harnessing Outdoor Lovers: How to Boost Brand Discovery and Sales

Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]

Outdoor Discovery: Paid Search Strategies to Grow Your Customer Base

chart and title

Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]

How To Use Wellness to Fuel Outdoor Brand Marketing Strategies

Harnessing Escapism in Attraction Marketing

Watauga’s latest research, “Surveying the Outdoors: the 2024 Customer Growth Report,” is a game-changer for marketing leaders for outdoor brands across camping, fishing, hunting, hiking, biking, watersports, RV’s, and other products. With findings derived from an extensive consumer attitudinal research study involving 1,578 participants, the report dives deep into the minds of outdoor recreation participants. […]

Watauga Group Releases 2024 Outdoor Customer Growth Report

New Consumer Research to Help Outdoor Brands Maximize Sales and ROI Watauga Group is excited to introduce Surveying the Outdoors: The 2024 Customer Growth Report. This in-depth consumer research study and analysis explores the unique attitudes and motivations driving today’s outdoor recreation participants. The Outdoor Report is centered on consumers who currently participate in or […]

Camping and RV Marketing for Multi-Cultural Audiences

Multi Cultural demographics

Camping and RVing have long been cherished pastimes for outdoor enthusiasts seeking adventure, relaxation, and connection with nature. However, in recent years, there has been a noticeable shift in the demographics of those participating in these activities. An increasing number of multi-cultural and diverse families and individuals are embracing the camping and RVing lifestyles. These […]

Reaching Today’s RV Buyer

It has long been thought that RV (Recreational Vehicles) lifestyle was more suited for older retirees, who have the time and independent lifestyle for consistent recreational travel and the necessary discretionary income to afford a luxury purchase. However, the RV industry is rapidly changing and the number of Gen Z-ers and Millennials choosing to embrace […]

How to Use Programmatic Digital Out-of-home (pDOOH) Advertising to Enhance your Outdoor Brand

  Programmatic Digital Out-of-home Programmatic digital out of home (pDOOH) advertising has revolutionized the way brands deliver their messages to audiences through digital billboards and screens. Watauga Group recently shared an article about pDOOH advertising, which is the automated buying, selling and delivery of out of home advertising. Venue types can be classified in many […]