Will This New Sports Streamer Score or Strike Out?

Hold onto your remotes, sports fans! Fall 2024 marks a potential turning point for how you watch the games you love. A new streaming platform, jointly launched by FOX, ESPN, and Warner Bros. Discovery, aims to dethrone linear television as the king of sports content. This one-stop shop for NFL, NBA, MLB, NHL, and college […]

Primetime Programming Rebounds Post Strikes

With Hollywood fully rebounding from the recent double whammy of writer’s and actor’s strikes, we are anxiously awaiting the return of our beloved shows. The first quarter not only guarantees the return of favorites such as One Chicago, Abbott Elementary, and NCIS but also unveils a slate of exciting new shows across most networks. So, […]

Beyond Video: Using TikTok Carousel Ads in 2024

The explosion of TikTok has grown to the point where every outdoor brand marketer should consider TikTok as part of their 2024 advertising strategy. While originally popular among teens, in 2022 almost 70% of its active users are under 40, making it a core channel for reaching and connecting with millennial and Gen Z* audiences. […]

Convert Potential Attraction Visitors into Loyal Guests with Tailored Social Media Strategies

Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for marketing leaders in attractions such as theme parks, zoos, aquariums, water parks, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds […]

Go to Top