Outdoor Industry
The Go-To Marketing Agency for the Outdoor Industry
Grow your sales and revenues with Watauga Group’s team of outdoor industry experts and our specialized marketing solutions designed to maximize your outdoor company’s
volume of new and repeat customers, retail and DTC performance, and overall market dominance.
ELEVATE
Your Outdoor Brand
Say goodbye to outdated marketing approaches. Whether you’re a industry leader or an up-and-coming challenger brand, Watauga takes your marketing success to new heights.
Our mission is to redefine marketing for outdoor brands, offering you a partnership beyond the ordinary. We help outdoor brands uncover buyer and marketplace intelligence, precisely target and reach diverse audiences of outdoor participants, and cost-effectively drive new and repeat customers.
Your brand deserves the spotlight, and we’re here to ensure it shines brighter than ever.
MAXIMIZING
Results for Outdoor Brands
Watauga Group empowers outdoor brands to achieve a variety of key business goals and metrics including:
- Sales & Revenue
- Market Share
- Retail Traffic
- Brand Awareness
- Marketing ROI
- Dealer Leads
- New Market Penetration
- DTC Sales
- Loyalty Program Subscribers
- Website Conversions
EXPERIENCE
That Speaks Volumes
With two decades of advertising experience under our belt, we’ve partnered with renowned outdoor brands and destinations, such as American Outdoor Brands, Smith & Wesson, Campers Inn RV, and Visit Lake Tahoe, among others. Our specialized marketing and advertising solutions span a variety of outdoor categories.
- Camping
- RVs
- Fishing
- Boating
- Water Sports
- Hunting
- Outdoor Apparel
- ATV & Off-Road
- Outdoor Hospitality
TRUSTED
by Top Camping, RV, Hunting, Fishing, Boating, Hiking, and Outdoor Destination Brands.
Advertising Solutions:
Traditional Advertising
- Linear TV
- Broadcast Radio
- Out-of-Home (OOH)
- Print
- Sponsorships
- Search Engine Marketing (SEM)
- Paid Social
- Digital Display
- Retail Media
- Connected TV (OTT)
- Digital Out-of-Home (DOOH)
- Digital Audio and Podcast
UNMATCHED SERVICES
for Your Outdoor Brand
Watauga begins each client engagement with in-depth research and discovery, unveiling your company’s unique goals, business challenges, past advertising efforts, and target audiences. Leveraging first-party data and our best-in-class research tools, we decipher the motivations and media behaviors that drive outdoor participants and buyers to action across a variety of product categories including camping, RV, hunting, fishing, boating, hiking, and outdoor destinations. Watauga’s comprehensive solutions encompass a range of marketing services and capabilities based on your brand’s specific requirements.
In-House Marketing Capabilities:
Consumer Research
Customer and Market Analysis
Media Mix Modeling
Traditional and Digital Advertising
Media Planning and Buying
Campaign Management
Programmatic Advertising
Search Engine Marketing (SEM)
Social Media Marketing
Data Analytics and Reporting
Outdoor Customer Growth Report
New Insights for the Outdoor Industry
Learn how Watauga can help your outdoor brand!
