The Go-To Marketing Agency
for the Outdoor Industry
Maximize your customer growth, retail and DTC sales performance, and market dominance with Watauga Group’s marketing solutions specially designed for outdoor brands in camping, fishing, RVs, watersports, and more.
The
Experience-Driven
Consumer
Customers are no longer looking for just outdoor gear, apparel, or products to purchase —they desire (and spend on) experiences that inspire, enrich, and empower their lives. Experiences that count.
Whether it’s hiking a new trail, catching your PB, or making lasting memories with friends and family, Experience-Driven Consumers are reshaping decisions across the Outdoor industry.
McKinsey & Company 2024
Our Outdoor Industry Marketing Solutions
Making Experiences Count…
for Outdoor Brands
Using our unmatched insights and expertise surrounding Experience-Driven Consumers, Watauga Group’s specialized marketing solutions—CustomerMAX™, CustomerCONNECT™, and CustomerCONVERT™— help your outdoor brand standout, turn aspirations into action, and achieve results that count – for both your customers and your bottom line.
CustomerMAX™
Set the stage for maximum sales with CustomerMAX™, our brand-building solution tailored for outdoor brands. Whether it’s apparel, camping gear, or watersports equipment, we use powerful branding and strategic digital marketing to lift brand visibility with your most desired audiences. The result? Greater brand recognition and lasting customer interest.
Success Metrics
- Brand Awareness & Recall
- Brand Search Volume
- Website Traffic
- Brand Mentions
- Social Followers
- Share of Voice
Make your brand unforgettable with CustomerMAX™
CustomerCONNECT™
Turn awareness into action with CustomerCONNECT™, the solution designed to drive deeper customer connection and interest for your outdoor brand. By combining compelling content with highly targeted media strategies, we motivate potential buyers to learn more, act, and convert. More customers and higher revenue are just the beginning.
Success Metrics
- Content Views & Interaction
- Time on Website
- Social Engagement & Sharing
- Ad & Video CTRs
- Email Opt-ins & CTRs
- Website Referral Traffic
Take customer engagement to the next level with CustomerCONNECT™
CustomerCONVERT™
Elevate your sales with CustomerCONVERT™, a performance-driven marketing solution designed to boost conversions for outdoor brands. Through precision-targeted digital campaigns and advanced conversion strategies, we help you turn interest into measurable revenue. CustomerCONVERT™ ensures your marketing efforts deliver the highest return on investment.
Success Metrics
- Customer Conversion Rate
- New & Repeat Customers
- Peak & Offseason Customers
- Bookings & Lodging Revenue
- Stakeholder Sentiment
- Community Feedback
Watauga Group’s Marketing
Strategies & Services
Watauga Group’s outdoor marketing solutions unite digital and traditional strategies to
elevate brand awareness, drive customer growth, and accelerate sales.
CustomerMAX™
- Branding & Positioning
- Programmatic Digital Advertising
- Paid Search & Social Advertising
- Traditional Advertising
- Social Marketing
- Customer Intelligence
CustomerCONNECT™
- Content Marketing
- Digital PR
- Social Marketing
- Digital Advertising
- SEO & Content Optimization
- Engagement Analytics
CustomerCONVERT™
- Search Engine Marketing
- Digital & Social Advertising
- Ecom & Retail Media Strategies
- Customer Targeting & Retargeting
- Conversion Rate Optimization
- Multi-Touch Attribution Modeling
Trusted by Top Camping, RV, Hunting , Fishing, & Outdoor Destination Brands.
Watauga Group's
Outdoor Customer Growth Report
Get your complimentary copy of Surveying the Outdoors: The 2024 Customer Growth Report and discover valuable outdoor participant insights and marketing strategies to maximize new and repeat customers.
Our Latest Marketing Insights
for Outdoor Brands
Learn how Watauga can help
your destination.
