The Agency Experts for
Tourism & Attraction Marketing
Elevate attendance, occupancy, and sales with Watauga Group’s marketing solutions specially designed for tourism operators, resorts, attractions, hotels, and more.
The
Experience-Driven
Consumer
Today’s guests are seeking more than just the next attraction, resort, or cruise–they long for (and spend on) experiences that are unforgettable, rewarding, and real. Experiences that count.
Whether it’s revisiting your favorite zoo, celebrating an anniversary, or making lasting memories with friends and family, Experience-Driven Guests are reshaping decisions across the Tourism and Attractions industry
McKinsey & Company 2024
Our Tourism & Attraction Marketing Solutions
Making Experiences Count…
for Tourism & Attractions
Drawing from over 20 years of travel expertise, Watauga Group’s specialized tourism & attraction marketing solutions—GuestMAX™, GuestCONNECT™, and GuestCONVERT™—harness the power of Experience-Driven Consumers to ensure your brand stands out, achieves higher bookings and attendance, and delivers sales results that count.
GuestMAX™
Maximize your brand’s visibility and set it apart from the competition with GuestMAX™, Watauga Group’s brand-building solution. Designed to create lasting impressions, GuestMAX™ combines dynamic branding, impactful advertising, and strategic digital marketing to elevate consumer awareness and bring your tourism or attraction brand to life for the guests who matter most.
Success Metrics
- Consumer Awareness & Reach
- Organic Search Volume
- Website Traffic
- Brand Mentions
- Social Followers
- Share of Voice
GuestCONNECT™
Enhance the connection between your brand and potential guests with GuestCONNECT™, Watauga Group’s intent-driven marketing solution. GuestCONNECT™ transforms consumer awareness into excitement through captivating content, strategic media placements, and compelling social campaigns that engage as well as inspire potential guests.
Success Metrics
- Content Views & Interaction
- Time on Website
- Social Engagement & Sharing
- Ad & Video CTRs
- Email Opt-ins & CTRs
- Website Referral Traffic
Build deeper guest connections with GuestCONNECT™
GuestCONVERT™
Drive more bookings and sales with GuestCONVERT™, a performance-driven marketing solution crafted to optimize guest conversions tourism & attractions. Through precision-targeted digital marketing and advanced conversion strategies, we help you turn tourists’ interest into greater revenues. GuestCONVERT™ ensures your marketing efforts deliver the highest return on investment.
Success Metrics
- Guest Conversion Rate
- Attendance & Bookings
- Peak & Offseason Sales
- Pass Sales & Memberships
- F&B Revenue
- Special Event & Group Sales
Supercharge your attendance, bookings, and sales with GuestCONVERT™
Watauga Group’s Marketing
Strategies & Services
Watauga Group’s tourism marketing solutions merge digital and traditional strategies to
elevate guest attendance, secure bookings, and increase sales.
GuestMAX™
- Branding & Positioning
- Programmatic Digital Advertising
- Paid Search & Social Advertising
- Traditional Advertising
- Social Marketing
- Guest Intelligence
GuestCONNECT™
- Content Marketing
- Digital PR
- Social Marketing
- Digital Advertising
- SEO & Content Optimization
- Engagement Analytics
GuestCONVERT™
- Search Engine Marketing
- Digital & Social Advertising
- Guest Targeting & Retargeting
- Conversion Rate Optimization
- Multi-Touch Attribution Modeling
- Flighting & Spend Optimization
Trusted by Top Operators, Attractions, Resorts, Hotels,
and More.
Watauga Group’s Attraction Visitor Report
Dive deep into the mind of today’s attraction visitor with our 2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests. Watauga’s unique attitudinal research study, featuring insights from 3,590 participants, explores the attitudes and perceptions of both current and potential attraction guests for theme parks, zoos, aquariums, water parks, museums, and FECs.. Get your complimentary copy of the report by clicking below.
Our Latest Travel & Tourism
Marketing Insights
Learn how Watauga can help
your destination.
