OTT & Maximizing Reach with Outdoor & Active Lifestyle Audiences
Streaming video or Over-the-Top (OTT) advertising can be a powerful tool for many Outdoor & Active Lifestyle brands to reach their target audiences and lift overall advertising results. One way to purchase OTT advertising is programmatically through a Demand Side Platform (DSP), such as The Trade Desk or Google’s DV360, where premium advertising inventory is […]
