Watauga recently conducted a study on the media usage and preferences of Attraction visitors to Amusement Parks, Zoos, Aquariums, Waterparks, Museums and Science Centers. With a 96% visitor reach, our research supports the use of a holistic, digital-forward media strategy as an essential part of the overall marketing plan for Attractions to connect and engage […]
Outdoor & Recreation leaders are always seeking new ways to better understand their target audiences, existing customers, and how to maximize marketing performance. Look no further than Google Analytics 4 (GA4), the latest version of Google’s web and app analytics platform. With a host of new features and improvements, GA4 is poised to revolutionize the […]
With today’s plethora of competing entertainment choices, Attractions must continually find innovative ways to connect with new audiences and increase attendance. A combination of traditional and new digital out-of-home (OOH) advertising options offer Attractions a cost-effective, powerful paid media solution for maximizing their visitor reach, brand awareness, and advertising ROI.
Watauga recently conducted a study on […]
Attractions are constantly looking for ways to reach new audiences, increase attendance, and maximize their advertising return on investment (ROI). In 2023, paid video is expected to be the most important media channel to achieve these goals. With the rise in streaming video popularity and the continued use of traditional broadcast TV, Attractions can now […]
With a healthy rebound from its initial Covid decline, Radio is a reliable and effective media channel for Attraction marketing success in 2023 based on Watauga’s latest research into visitor media habits. This insight into visitor media behaviors and preferences reinforces the importance for Attractions to continue leveraging traditional broadcast radio, combined with new digital […]
A 2021 study by Amazon and Kantar on outdoor recreation products found that 74% of repurchases occur within the first 6x months after purchase — see https://advertising.amazon.com/blog/outdoor-marketing-trends. With three-fourths of repurchasing behavior occurring during this key stage of the customer lifecycle, it’s vital for outdoor recreation advertisers to keep their brand top […]
Watauga recently worked with Atlanta Botanical Garden on their new summer event, Origami in the Garden, and the development and placement of a huge wall mural in the center of the Midtown Arts District at Colony Square. This eye-catching mural showcased local Atlanta […]
Watauga is thrilled to have recently worked with Invest Puerto Rico on maximizing their exposure at this year’s BIO International Convention in San Diego with over 10,000 attendees from the biotechnology and pharmaceutical industries. Wanting to create a powerful impact outside normal convention floor activities, we deployed a unique swarm of 17 Uber-Lyft Ride Share cars […]
Amazon, Microsoft, and Target are among some of the well-known corporations mandating diversity in their business partners and employees alike. Of course, there are socially responsible reasons for doing business with women-owned and other diversity-based businesses. There are profitable reasons as well.
Watauga […]
Watauga Group, a media buying and planning agency offering omnichannel media expertise with leading-edge research capabilities, was recently certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
Leslie Osborne founded Watauga Group in 2004 as an independent media agency with a unique channel agnostic view and capability, allowing research and insights […]