How Will the WGA Strike Impact Paid Media Strategy?
As negotiations between the Writers Guild of America and the Alliance of Motion Picture and Television Producers (AMPTP) failed, the former decided to strike earlier this month. The two major points of contention are the overall compensation for writers and the use of tech advancements like AI in the scriptwriting process. 2007 WGA Strike The […]
Boost Your Conversion Rate With Native Advertising
A few years ago, the CMO of Proctor & Gamble was speaking at an industry trade show and told the audience that in order to be successful, the job of their media agency was to “engage” their customers. Some in the outdoor recreation & attraction space have translated this as “disruption.” That the way to […]
Programmatic Advertising: A Holistic Approach to Media Buying
Programmatic ad-buying platforms allow users to automate the digital media buying process. This eliminates much of the manual work typically required when buying media using traditional means. Of course, saving time offers increased efficiency, so many outdoor recreation and attraction brands are incorporating programmatic ad buying into their marketing strategies. But how much more effective […]
5 Reasons Why You Should Hire a Media Buying Agency
Advertising is a key aspect of any successful business strategy. Especially for outdoor and recreation related companies where advertising is crucial for reaching new target audiences and potential outdoor enthusiasts. However, planning and executing a media campaign can be a complex and time-consuming process. That’s where a media planning and buying agency like Watauga Group […]
Unlock the Power of Google Analytics 4: How to Prepare for the Transition
Outdoor & Recreation leaders are always seeking new ways to better understand their target audiences, existing customers, and how to maximize marketing performance. Look no further than Google Analytics 4 (GA4), the latest version of Google’s web and app analytics platform. With a host of new features and improvements, GA4 is poised to revolutionize the […]