Digital Media
Watauga Group specializes in digital media. Our experts use search engine marketing, social media marketing, programmatic advertising, and native media, to exceed our clients’ goals.
SEARCH ENGINE MARKETING
Search engine marketing can be one of the most effective ways to reach your audience when they are researching your product or service as well as when they are ready to buy. At both the bottom and the top of the purchase funnel, this is a must have for visibility today. As of March 2019, Google has an 88.5% share of the search market, with Bing at 6%. Though each search engine has many pros and cons, can you afford to ignore the almost 9 billion monthly page views Google search receives in the U.S.?
SOCIAL MEDIA MARKETING
Social media marketing has become a mainstay for businesses. 77% of small businesses say they use social media marketing to promote their business. Consumers 25-54 put social media second only to search when looking for information about a brand or product. But social media is much more than Facebook. Each social platform is used for different reasons by consumers. Do you know the difference between Facebook and Instagram, Twitter, and LinkedIn?
MOBILE ADVERTISING
According to eMarketer, “more than half of U.S. social network users with be mobile only in 2019”. Smartphone users have surpassed desktop and laptop users for the first time and consumers are accessing the internet on their mobile devices at a faster rate every day. With 81% of the U.S. market now owning smartphones, mobile has disrupted how consumers interact with brands. Do you know the difference between SMS and MMS? Is your website mobile ready? Are you taking advantage of consumer use of apps?
PROGRAMMATIC ADVERTISING
eMarketer has forecasted that 86.3% of all digital advertising will be programmatic by 2020. Video, native, social, mobile, audio, and even television and outdoor can now be purchased programmatically. The breath and quality of programmatic media has grown substantially over the last few years with transparency, viewability, and safety at its core. Let our experts show you how to save money while delivering more of your customers to your website or store.
When Outages Impact your Ad Spend – A New Social Dilemma
It’s been a busy week for our friends at Facebook with their longest outage since 2008. This affected not only Facebook but also Instagram and What’s App. Billions of users across the globe voiced frustrations, and advertisers failed to deliver critical...
Facebook & Instagram Introduce New Tools to Drive Conversion
Google is a very important part of your brand’s approach to advertising, however, its only one part. Take a deep dive into changes to Facebook and Instagram.
Impact of rising political ad spend on CPMs & Inventory
In 2020 fierce competition among election candidates on the local, state, and national levels has led to the highest political ad spends in history, up a whopping 145%. The dramatic influx of political ads, in turn, drove a sharp spike in CPMs from August to early...