Our sister company, Cybear Interactive, specializes in digital marketing. With a laser focus, experts in search engine marketing, social media marketing, programmatic advertising, and native media, Cybear works hand-in-hand with Watauga to exceed our clients’ goals.
SEARCH ENGINE MARKETING
Search engine marketing can be one of the most effective ways to reach your audience when they are researching your product or service as well as when they are ready to buy. At both the bottom and the top of the purchase funnel, this is a must have for visibility today. As of March 2019, Google has an 88.5% share of the search market, with Bing at 6%. Though each search engine has many pros and cons, can you afford to ignore the almost 9 billion monthly page views Google search receives in the U.S.?
SOCIAL MEDIA MARKETING
Social media marketing has become a mainstay for businesses. 77% of small businesses say they use social media marketing to promote their business. Consumers 25-54 put social media second only to search when looking for information about a brand or product. But social media is much more than Facebook. Each social platform is used for different reasons by consumers. Do you know the difference between Facebook and Instagram, Twitter, and LinkedIn?
According to eMarketer, “more than half of U.S. social network users with be mobile only in 2019”. Smartphone users have surpassed desktop and laptop users for the first time and consumers are accessing the internet on their mobile devices at a faster rate every day. With 81% of the U.S. market now owning smartphones, mobile has disrupted how consumers interact with brands. Do you know the difference between SMS and MMS? Is your website mobile ready? Are you taking advantage of consumer use of apps?
eMarketer has forecasted that 86.3% of all digital advertising will be programmatic by 2020. Video, native, social, mobile, audio, and even television and outdoor can now be purchased programmatically. The breath and quality of programmatic media has grown substantially over the last few years with transparency, viewability, and safety at its core. Let our experts show you how to save money while delivering more of your customers to your website or store.
With two-thirds of the country’s population now under stay-at-home orders (excluding essential workers) and the federal level extension to follow strict social distancing guidelines through April 30, we are starting to see a clearer picture of the impacts this new normal is having on digital media consumption as well as TV programming in the U.S.read more
Comcast’s NBCUniversal recently announced that it will be breaking away from Hulu to start its own video streaming service – set to launch in 2020. This move, along with AT&T’s WarnerMedia plans to do the same, now gives Disney full operational control of Hulu....read more