Watauga Group - Home

Services

Marketing Services for Outdoor Brands, Destinations, & Attractions

Full-Funnel Advertising Services

Watauga’s outdoor brand and destination marketing experts navigate today’s complex advertising landscape to create full-funnel solutions encompassing the most effective mix of digital and traditional advertising, platforms, data, and technologies.

Our end-to-end advertising services include Broadcast TV & Radio, OTT & Streaming Audio, Out-of-Home, Digital Display, Paid Search, Paid Social, Sponsorships, and more.

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Traditional TV & OTT

Watauga’s unified video advertising solutions unites brands with consumers across the convergence of Linear TV, OTT, and Digital Video formats.

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Radio & Streaming Audio

Combining the best of both broadcast radio and digital streaming, Watauga’s integrated audio solutions lift overall advertising performance.
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Digital Display

Be it direct or programmatic, open or walled garden, Watauga has the expertise and tools to maximize digital display results.
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Print

Readers of newspapers, magazines, and other printed content play an integral role in Watauga’s omnichannel solutions.

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Out-of-Home

Watauga reaches consumers on the move via billboards, digital displays, transit, auto-wraps, and other out-of-home formats.

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Search Engine Marketing

Watauga employs sophisticated SEM strategies to drive bottom-funnel conversions on Google, Bing, and Yahoo search engines.

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Paid Social

With Facebook, Instagram, TikTok, Twitter, Snapchat, and beyond — Watauga taps social media’s powerful advertising and customer-generation capabilities.

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Sponsorships

Watauga amplifies customer connections with sponsorships at renown sports, entertainment, and experiential events.

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Data & Reporting

Watauga’s in-house APIs, data warehouse, and advanced visualization tools provide near-real-time visibility into cross-channel media performance.

Our Tools & Systems

Watauga’s uses the marketing and advertising industry’s latest tools, systems, and technologies.

See Our Success Stories

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Campers Inn

117% Increase in Store Visits

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Dollywood

300% Increase on ROAS

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Atlantic Luggage & Legoland

New Leads at 80% Lower CPL

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Creative Comes Second

Learn how to maximum customer reach and relevance with tighter alignment between your creative development and media investments