Watauga Group - Home

Services

Watauga maximizes brand awareness and sales throughout your customers’ media touchpoints.

Omnichannel Media Capabilities

Whether traditional or digital, direct or programmatic, open or walled garden, Watauga’s powerful combination of paid media expertise, advanced tools, and data-driven insights enable outdoor & recreation brands to maximize results across every media channel.

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Traditional TV & OTT

Watauga’s unified video advertising solutions unites brands with consumers across the convergence of Linear TV, OTT, and Digital Video formats.

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Radio & Streaming Audio

Combining the best of both broadcast radio and digital streaming, Watauga’s integrated audio solutions lift overall advertising performance.
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Digital Display

Be it direct or programmatic, open or walled garden, Watauga has the expertise and tools to maximize digital display results.
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Print

Readers of newspapers, magazines, and other printed content play an integral role in Watauga’s omnichannel solutions.

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Out-of-Home

Watauga reaches consumers on the move via billboards, digital displays, transit, auto-wraps, and other out-of-home formats.

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Search Engine Marketing

Watauga employs sophisticated SEM strategies to drive bottom-funnel conversions on Google, Bing, and Yahoo search engines.

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Paid Social

With Facebook, Instagram, TikTok, Twitter, Snapchat, and beyond — Watauga taps social media’s powerful advertising and customer-generation capabilities.

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Sponsorships

Watauga amplifies customer connections with sponsorships at renown sports, entertainment, and experiential events.

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Data & Reporting

Watauga’s in-house APIs, data warehouse, and advanced visualization tools provide near-real-time visibility into cross-channel media performance.

Our Tools & Systems

Watauga’s in-house tech-stack uses the advertising industry’s latest tools, systems, and technologies.

See Our Work

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Campers Inn

139% increase in store visits

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Dollywood

300% increase on ROAS

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Atlantic Luggage & Legoland

1000s of new leads at 80% lower CPL

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Creative Comes Second

Learn how to maximum customer reach and relevance with tighter alignment between your creative development and media investments