Megan Dillon, Author at Watauga Group

About Megan Dillon

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So far Megan Dillon has created 2 blog entries.

Why Outdoor Recreation and Attractions Brands Should Consider Programmatic Out-of-Home Advertising

Sometimes advertising terms can feel like a constant stream of evolving acronyms. First, there was OOH (out-of-home). Then there was DOOH (digital out-of-home). And now there is pDOOH (programmatic digital out-of-home).

pDOOH is the new kid on the OOH block. Programmatic DOOH refers to the automated buying, selling, and delivery of out-of-home advertising in the form […]

By Megan Dillon|

Hunting Industry Consumers Span All Ages: Here’s How to Make the Most of It

With any marketing strategy, the better you know your target audience, the more successful you’ll be — you can improve conversions, increase engagement, and maximize return on advertising spend (ROAS). When it comes to the hunting industry, age is a defining audience characteristic. The old-timer who likes to hunt with his lodge buddies will communicate […]

By Megan Dillon|