Destinations & Attractions
The Marketing Authority for Travel & Tourism
Watauga Group specializes in elevating the success of travel destinations and attractions including zoos, aquariums, theme parks, water parks, FECs, and museums. Our proven marketing solutions increase consumer awareness and action, to maximize visitors, attendance, and revenue.
NEXT LEVEL
Marketing Solutions
Bid farewell to outdated advertising approaches. Whether your destination or attraction boasts national recognition or is a cherished local gem, achieve a new level of marketing success with Watauga.
Our mission is to redefine destination and attraction marketing, offering you a partnership that goes beyond the ordinary. Discover unparalleled visitor and market insights, surgically target new and diverse audiences, and cost-effectively drive first-time and repeat visitors.
Your travel destination or attraction deserves the spotlight, and we’re here to ensure it shines brighter than ever.
MAXIMIZING
Results for Destinations and Attractions
- Visitors & Attendance
- Ticket Sales
- Lodging, Merchandise, and F&B Revenue
- Loyalty Program Signups
- Special Event Bookings & Group Signups
- Return Visitors
- First-Time Guests
- Occupancy Rates
- Season & Annual Pass Sales
- Membership Subscriptions
EXPERIENCE
That Speaks Volumes
With two decades of advertising experience, we’ve partnered with renowned destinations and attractions like Dollywood, Visit Panama City Beach, The Columbus Zoo & Aquarium, and the Atlanta Botanical Garden, among others. Tailoring unique marketing and advertising strategies for each organization, our expertise extends to:
- Destination Marketing Organizations (DMO)
- Tourism Development Authorities (TDA)
- Convention and Visitor Bureaus (CVB)
- State Tourism Offices
- Public-Private Partnerships (PPP)
- Amusement & Theme Parks
- Family Entertainment Centers
- Zoos & Aquariums
- Water Parks & Resorts
- Botanical Gardens
- Museums & Science Centers
- Location Based Entertainment (LBEs) Providers
- Sports Franchises & Events
TRUSTED
by Top Travel Destinations, Zoos, Theme Parks, Aquariums, Water Parks, and Museums
OUR SUCCESS STORIES
Advertising Solutions:
Traditional Advertising
- Linear TV
- Broadcast Radio
- Out-of-Home (OOH)
- Print
- Sponsorships
- Search Engine Marketing (SEM)
- Paid Social
- Digital Display
- Retail Media
- Connected TV (OTT)
- Digital Out-of-Home (DOOH)
- Digital Audio and Podcast
SPECIALIZED
Expertise For Destinations & Attractions
Watauga begins every client engagement with in-depth research and discovery of your unique goals, business challenges, past advertising efforts, and target audiences. Leveraging first-party data and our best-in-class research tools, we unveil the motivations and media behaviors that drive visitors and guests to action. While that’s where we start, Watauga’s solutions encompass a range of marketing services and capabilities based on your specific requirements.
In-House Marketing Capabilities:
Consumer and Guest Research
Visitor and Market Analysis
Media Mix Modeling
Traditional and Digital Advertising
Media Planning and Buying
Campaign Management
Programmatic Advertising
Search Engine Marketing (SEM)
Social Media Marketing
Data Analytics and Reporting
2024 Attraction Visitor Report
Dive deep into the mind of today’s attraction visitor with our “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests.” Watauga’s unique attitudinal research study, featuring insights from 3,590 participants, explores the attitudes and perceptions of both current and potential attraction guests for theme parks, zoos, aquariums, water parks, museums, and FECs.. Get your complimentary copy of the report by clicking below.
New Insights for Destinations & Attractions
Learn how Watauga can help your
destination or attraction.
