by Cybill Cempron | Mar 20, 2018 | Social Media Marketing
Changes have been made: LinkedIn has recently changed the way impressions are measured. Previously, LinkedIn was mysterious in exactly how impressions were measured. Standards only stated that if the ad was in view of a user an impression was counted. As of March...
by Cybill Cempron | Mar 6, 2018 | Televison
Award Shows’ Fall From Glory While Jimmy Kimmel, in his second outing as host, received generally good reviews, the 90th Oscars telecast hit a 9-year low. But it’s not just the Oscars’ audience that is shrinking; award shows, as a group, are showing a decline in...
by Cybill Cempron | Mar 6, 2018 | Social Media Marketing
Surprising ways your clients are spending their time with media… and how its good news! 1. US Adults spend much more time with non-digital radio than with social media. The average adult’s daily time spent with radio in 2017 is 1h 26m, while social media only averaged...
by Cybill Cempron | Oct 24, 2017 | Televison
The Good Doctor is Top New Drama The new Fall TV season is a month underway and there are some clear early winners. ABC’s new drama The Good Doctor exceeded expectations; even with the Dancing with the Stars lead-in for select markets. The Good Doctor is the fall...
by Cybill Cempron | Aug 30, 2017 | Social Media Marketing
Snapchat vs. Instagram The Stats: Instagram have over 700 million active, daily users. Instagram Stories have surpassed Snapchat with over 250 million users. Snapchat have over 166 million active, daily users. The Target: 25-34 makes up the largest demographic...
by Cybill Cempron | Aug 2, 2017 | Televison
Discovery Communications announced that they are acquiring Scripps Networks Interactive in a $11.9 billion deal. This will give Discovery five of the top cable networks for women; over 20% of all US female viewers. The deal comes as communication companies try to stay...
by Cybill Cempron | Jul 17, 2017 | Televison
Everything old is new again! This could be the theme for the Fall 2017 Broadcast Network programs. Back on the Air: S.W.A.T. Will & Grace American Idol Roseanne Dynasty …even new show Young Sheldon is a spin-off from The Big Bang Theory. Only time...
by Cybill Cempron | Jun 13, 2017 | Digital Marketing
Coming 2018: Google Chrome’s new built-in ad blocker As the tune out factor is trending higher, and ads in inappropriate content or fake news is all the buzz, Google announced last week that they will be introducing a built-in ad blocker in their Chrome...
by Cybill Cempron | Apr 20, 2017 | Video
The latest in live streaming news… Introducing Youtube Live There is new seat at the Live Streaming TV table; it joins Sling TV, PlayStation Vue, and DirecTV Now. Pros: Fair price point, but on the high end of the market Free test trial Can record shows...
by Cybill Cempron | Mar 31, 2017 | Digital Marketing
Google Moving to Mobile-First Index Are you ready? Most Google users now search on mobile devices. In light of this, a new algorithm is being tested to account for the mobile users. The word is that even if your audience doesn’t search on a mobile device, you...
