by Amanda Thiel | Mar 6, 2018 | Social Media
Surprising ways your clients are spending their time with media… and how its good news! 1. US Adults spend much more time with non-digital radio than with social media. The average adult’s daily time spent with radio in 2017 is 1h 26m, while social media only averaged...
by Amanda Thiel | Oct 24, 2017 | Televison
The Good Doctor is Top New Drama The new Fall TV season is a month underway and there are some clear early winners. ABC’s new drama The Good Doctor exceeded expectations; even with the Dancing with the Stars lead-in for select markets. The Good Doctor is the fall...
by Amanda Thiel | Aug 30, 2017 | Social Media
Snapchat vs. Instagram The Stats: Instagram have over 700 million active, daily users. Instagram Stories have surpassed Snapchat with over 250 million users. Snapchat have over 166 million active, daily users. The Target: 25-34 makes up the largest demographic for...
by Amanda Thiel | Aug 2, 2017 | Televison
Discovery Communications announced that they are acquiring Scripps Networks Interactive in a $11.9 billion deal. This will give Discovery five of the top cable networks for women; over 20% of all US female viewers. The deal comes as communication companies try to stay...
by Amanda Thiel | Jul 17, 2017 | Televison
Everything old is new again! This could be the theme for the Fall 2017 Broadcast Network programs. Back on the Air: S.W.A.T. Will & Grace American Idol Roseanne Dynasty …even new show Young Sheldon is a spin-off from The Big Bang Theory. Only time will...
by Amanda Thiel | Jun 13, 2017 | Uncategorized
Coming 2018: Google Chrome’s new built-in ad blocker As the tune out factor is trending higher, and ads in inappropriate content or fake news is all the buzz, Google announced last week that they will be introducing a built-in ad blocker in their Chrome web...
by Amanda Thiel | Apr 20, 2017 | Video
The latest in live streaming news… Introducing Youtube Live There is new seat at the Live Streaming TV table; it joins Sling TV, PlayStation Vue, and DirecTV Now. Pros: Fair price point, but on the high end of the market Free test trial Can record shows for...
by Amanda Thiel | Mar 31, 2017 | Internet
Google Moving to Mobile-First Index Are you ready? Most Google users now search on mobile devices. In light of this, a new algorithm is being tested to account for the mobile users. The word is that even if your audience doesn’t search on a mobile device, you will...
by Amanda Thiel | Mar 1, 2017 | Internet
In response to growing concerns from advertisers, after a series of measurement errors, Facebook recently announced it will open itself up to audits by a third party measurement source, the Media Rating Council. Shortly after, it was announced that MRC will also audit...
