by Watauga Group | Apr 30, 2018 | Mobile Advertising, Social Media Marketing
Snapchat continues to make changes to the platform attempting to appeal to both users and advertisers. Q4 2017 saw a spike in daily active users that excited a lot of people as it was the largest quarterly growth since Q3 2016. In the past, advertisers have...
by Watauga Group | Apr 6, 2018 | Mobile Advertising, Social Media Marketing
Facebook has provided an update on the removal of third-party data from its platform that we wanted to share. We know the details of this change can be confusing so as our team becomes educated on this update, we wanted you to be as well! We have broken down what we...
by Watauga Group | Mar 20, 2018 | Social Media Marketing
Changes have been made: LinkedIn has recently changed the way impressions are measured. Previously, LinkedIn was mysterious in exactly how impressions were measured. Standards only stated that if the ad was in view of a user an impression was counted. As of March...
by Watauga Group | Mar 6, 2018 | Televison
Award Shows’ Fall From Glory While Jimmy Kimmel, in his second outing as host, received generally good reviews, the 90th Oscars telecast hit a 9-year low. But it’s not just the Oscars’ audience that is shrinking; award shows, as a group, are showing a decline in...
by Watauga Group | Mar 6, 2018 | Social Media Marketing
Surprising ways your clients are spending their time with media… and how its good news! 1. US Adults spend much more time with non-digital radio than with social media. The average adult’s daily time spent with radio in 2017 is 1h 26m, while social media only averaged...
by Watauga Group | Oct 24, 2017 | Televison
The Good Doctor is Top New Drama The new Fall TV season is a month underway and there are some clear early winners. ABC’s new drama The Good Doctor exceeded expectations; even with the Dancing with the Stars lead-in for select markets. The Good Doctor is the fall...
by Watauga Group | Aug 30, 2017 | Social Media Marketing
Snapchat vs. Instagram The Stats: Instagram have over 700 million active, daily users. Instagram Stories have surpassed Snapchat with over 250 million users. Snapchat have over 166 million active, daily users. The Target: 25-34 makes up the largest demographic...
by Watauga Group | Aug 2, 2017 | Televison
Discovery Communications announced that they are acquiring Scripps Networks Interactive in a $11.9 billion deal. This will give Discovery five of the top cable networks for women; over 20% of all US female viewers. The deal comes as communication companies try to stay...
by Watauga Group | Jul 17, 2017 | Televison
Everything old is new again! This could be the theme for the Fall 2017 Broadcast Network programs. Back on the Air: S.W.A.T. Will & Grace American Idol Roseanne Dynasty …even new show Young Sheldon is a spin-off from The Big Bang Theory. Only time...
by Watauga Group | Jun 13, 2017 | Digital Marketing
Coming 2018: Google Chrome’s new built-in ad blocker As the tune out factor is trending higher, and ads in inappropriate content or fake news is all the buzz, Google announced last week that they will be introducing a built-in ad blocker in their Chrome...
