Our Analysts Weigh in On Reddit

Our Analysts Weigh in On Reddit

Did you know Reddit is the 4th most visited website in the U.S. and 6th in the world!? With over 542 million monthly visitors we wanted our digital analysts to shed some light onto the rising boom in this platform. An Overview of Reddit: "The Front Page of the...

OOH: Where Traditional Intersects Innovation

OOH: Where Traditional Intersects Innovation

As planning season for many clients and agencies is well under-way, the chatter of the “perfect media mix” overtakes most strategy meetings. But what pieces are decisively interlocked to create this complex puzzle that is the media plan? Television for the broad reach...

Ad Blockers – an opportunity or a threat?

Ad Blockers – an opportunity or a threat?

With the rise of U.S. internet users paying for ad blockers – currently at 26% and projected to grow to 30% in 2018, the impact to advertising could be jarring; Juniper Research predicted ad-blocking could cost publishers $27 billion in lost ad revenue by...

Network Television Upfronts: Our Recap

Network Television Upfronts: Our Recap

The network television’s upfront presentation took place in New York this week, bringing out each network’s stars (Jimmy Kimmel, James Corden, Jared Leto, JLo) in their presentations to lend excitement to the fall lineup announcements.  Millions of TV ad dollars are...

LinkedIn’s Change in Measured Impressions

Changes have been made: LinkedIn has recently changed the way impressions are measured. Previously, LinkedIn was mysterious in exactly how impressions were measured. Standards only stated that if the ad was in view of a user an impression was counted. As of March...

The Decline of Special Interest Programming

The Decline of Special Interest Programming

Award Shows’ Fall From Glory While Jimmy Kimmel, in his second outing as host, received generally good reviews, the 90th Oscars telecast hit a 9-year low. But it’s not just the Oscars’ audience that is shrinking; award shows, as a group, are showing a decline in...

Surprising Media Consumption

Surprising Media Consumption

Surprising ways your clients are spending their time with media… and how its good news! 1. US Adults spend much more time with non-digital radio than with social media. The average adult’s daily time spent with radio in 2017 is 1h 26m, while social media only averaged...

The Good Doctor is Top New Drama

The Good Doctor is Top New Drama

The Good Doctor is Top New Drama The new Fall TV season is a month underway and there are some clear early winners. ABC’s new drama The Good Doctor exceeded expectations; even with the Dancing with the Stars lead-in for select markets. The Good Doctor is the fall...

Snapchat vs. Instagram

Snapchat vs. Instagram

Snapchat vs. Instagram   The Stats: Instagram have over 700 million active, daily users. Instagram Stories have surpassed Snapchat with over 250 million users. Snapchat have over 166 million active, daily users. The Target: 25-34 makes up the largest demographic...

A Realignment of TV Heavyweights

A Realignment of TV Heavyweights

Discovery Communications announced that they are acquiring Scripps Networks Interactive in a $11.9 billion deal. This will give Discovery five of the top cable networks for women; over 20% of all US female viewers. The deal comes as communication companies try to stay...

Fall 2017 TV Grid

Fall 2017 TV Grid

Everything old is new again!   This could be the theme for the Fall 2017 Broadcast Network programs. Back on the Air: S.W.A.T. Will & Grace American Idol Roseanne Dynasty ...even new show Young Sheldon is a spin-off from The Big Bang Theory. Only time will...

Google Ad Blocker

Google Ad Blocker

Coming 2018: Google Chrome's new built-in ad blocker   As the tune out factor is trending higher, and ads in inappropriate content or fake news is all the buzz, Google announced last week that they will be introducing a built-in ad blocker in their Chrome web...

YouTube Live TV

YouTube Live TV

The latest in live streaming news... Introducing Youtube Live   There is new seat at the Live Streaming TV table; it joins Sling TV, PlayStation Vue, and DirecTV Now. Pros: Fair price point, but on the high end of the market Free test trial Can record shows for...