How To Capture “No Kids” Guests
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
A Full-Funnel Marketing Strategy To Acquire New Guests
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
Clouds, Costs, & Crowds: Overcoming Visitor Roadblocks
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
Deploy Social Media Strategies That Convert Visitors into Loyal Guests
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
Watauga Group Unveils 2024 Theme Park and Attraction Visitor Report
New Consumer Research Insights to Help Attractions Maximize Guest Visits Watauga Group is proud to introduce the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests”. This comprehensive visitor report, unveiled at the IAAPA Expo 2023, explores the attitudes and motivations of today’s attraction visitors. Armed with deeper visitor insights and marketing strategies, […]
Enhance Ad Engagement with Interactive Display Cards on TikTok
In the ever-evolving world of digital advertising, finding innovative ways to capture the attention of outdoor participants, attraction visitors, and other types of consumers is crucial. TikTok, a popular social media platform known for its short-form videos, has introduced Interactive Display Cards as a powerful new tool for outdoor recreation and attraction brands to increase […]
A Digital-Forward Strategy for Maximizing Attraction Guests
Reaching Attraction visitors to Amusement Parks, Zoos, Aquariums, Waterparks, Museums and Science Centers Watauga Group recently conducted a study on the media usage and preferences of Attraction visitors to Amusement Parks, Zoos, Aquariums, Waterparks, Museums and Science Centers. With a 96% visitor reach, our research supports the use of a holistic, digital-forward media strategy as […]
Attraction Visitors are On the Go: Out-of-Home Advertising for Greater ROI
With today’s plethora of competing entertainment choices, Attractions must continually find innovative ways to connect with new audiences and increase attendance. A combination of traditional and new digital out-of-home (OOH) advertising options offer Attractions a cost-effective, powerful paid media solution for maximizing their visitor reach, brand awareness, and advertising ROI. Watauga recently conducted a study […]
Digital + Linear Video: 2023 Strategies to Grow Advertising ROI for Attractions
Attractions are constantly looking for ways to reach new audiences, increase attendance, and maximize their advertising return on investment (ROI). In 2023, paid video is expected to be the most important media channel to achieve these goals. With the rise in streaming video popularity and the continued use of traditional broadcast TV, Attractions can now […]
The Top 3 Radio Media Strategies to Maximize Attraction Visitors
Based on Watauga’s latest research into visitor media habits, radio is a reliable and effective media channel for theme park and attraction marketing success. This insight into visitor media behaviors and preferences reinforces the importance for theme parks and attractions to continue leveraging traditional broadcast radio, combined with new digital audio strategies, to maximize reach […]
