People often think of accessibility in terms of physical limitations. Limitations in everyday life, in an outdoor and recreational space, or in work, however, accessibility goes beyond physical limitations. In our media-filled world, accessibility is a key aspect of giving equal opportunities to all individuals. Audio Description, also known as Video Description, plays a key […]
Gone are the days of Mad Men, when the “big three” television networks reigned supreme as the best way to reach consumers. These days, consumers are more likely to tune into their favorite streaming service and viewership of linear TV (made up of both broadcast and cable viewing) has continued to decline. This year, for […]
Featuring over 130 sites across more than 15 states, the United States Civil Rights Trail is a collection of churches, schools, museums, and other landmarks that celebrate the legacy of the Civil Rights Movement and the advancement of social justice. Watauga Group has partnered with the U.S. Civil Rights Trail on […]
Can you believe it? The much-anticipated 2024 election cycle is quickly upon us. The scale of political advertising is truly staggering, with an estimated $10 billion dollars spent during the 2022 mid-terms, and projections indicating that over $11 billion will be spent in the upcoming 2024 cycle.
The […]
In the ever-evolving world of digital advertising, finding innovative ways to capture the attention of outdoor participants, attraction visitors, and other types of consumers is crucial. TikTok, a popular social media platform known for its short-form videos, has introduced Interactive Display Cards as a powerful new tool for outdoor recreation and attraction brands to increase […]
It has long been thought that RV (Recreational Vehicles) lifestyle was more suited for older retirees, who have the time and independent lifestyle for consistent recreational travel and the necessary discretionary income to afford a luxury purchase. However, the RV industry is rapidly changing and the number of Gen Z-ers and Millennials choosing to embrace […]
Programmatic digital out of home (pDOOH) advertising has revolutionized the way brands deliver their messages to audiences through digital billboards and screens. Watauga Group recently shared an article about pDOOH which is the automated buying, selling and delivery of out of home advertising. Venue types can be classified in many types including digital […]
As media consumption becomes more fragmented across multiple devices and platforms, it’s critical for advertisers and agencies to use cross-platform measurement solutions to track audience behavior across all channels. By understanding how audiences engage with content across different screens and platforms, advertisers and agencies will optimize their media strategies to ensure that their advertising dollars […]
Upfront: to be bold, honest or frank. At the front. In advance. While all of these definitions ring true, the word “upfront” holds a different meaning in the world of advertising and broadcasting. Television Upfront Season is a series of live, large-scale presentations and events that the major television networks put on to tout their […]
As negotiations between the Writers Guild of America and the Alliance of Motion Picture and Television Producers (AMPTP) failed, the former decided to strike earlier this month. The two major points of contention are the overall compensation for writers and the use of tech advancements like AI in the scriptwriting process.
The last […]